Agenda

East Boot Camp Day One | Wednesday, December 6, 2017
8:00AM
Registration and Continental Breakfast
9:00AM
Marketing in a Multichannel World

What Role Should Digital Play in Your Brand’s Overall Strategy?
10:00AM
Networking Break
10:30AM
Uncovering Your Customers' Digital Habits, Channel Preferences and More
12:30PM
Working Lunch
1:30PM
Beyond the Decile: Advancing to New Levels of Targeting

The Difference Between Content Strategy and Content Marketing, and When You Want Both
3:00PM
Networking Break
3:30PM
Choosing Your Weaponry: When to Use What
Part One — Non-Personal Engagement Channels
5:30PM
Networking Dinner
7:00PM
End of Day One
East Boot Camp Day Two | Thursday, December 7, 2017
8:00AM
Continental Breakfast
8:30AM
Choosing Your Weaponry: When to Use What (cont'd)
Part Two - Traffic Driving and Live Engagement Channels

Social Media, the FDA and You
10:00AM
Networking Break
10:30AM
Investment Allocation: Planning for ROI Upfront

Architecting Your Ecosystem and Flows
12:00PM
Working Lunch
1:00PM
Mobilizing for Mobile Engagement
2:00PM
Measuring Up: Going From Metrics to a True Learning Plan

Preparing Your Organization for Digital and Multichannel Excellence
3:00PM
Closing Remarks
West Boot Camp Day One | Monday, March 12, 2018
8:00AM
Registration and Continental Breakfast
9:00AM
MARKETING IN A MULTICHANNEL WORLD

WHAT ROLE SHOULD DIGITAL PLAY IN YOUR BRAND’S OVERALL STRATEGY?
10:00AM
Networking Break
10:30AM
UNCOVERING YOUR CUSTOMERS’ DIGITAL HABITS, CHANNEL PREFERENCES AND MORE
12:30PM
Working Lunch
1:30PM
BEYOND THE DECILE: ADVANCING TO NEW LEVELS OF TARGETING

THE DIFFERENCE BETWEEN CONTENT STRATEGY AND CONTENT MARKETING, AND WHEN YOU WANT BOTH
3:00PM
Networking Break
3:30PM
CHOOSING YOUR WEAPONRY: WHEN TO USE WHAT
Part One — Non-Personal Engagement Channels
5:30PM
NETWORKING DINNER
Share experiences and get to know your peers over dinner and drinks.
7:00PM
End of Day One
West Boot Camp Day Two | Tuesday, March 13, 2018
8:00AM
Continental Breakfast
8:30AM
CHOOSING YOUR WEAPONRY: WHEN TO USE WHAT (CONT’D)
Part Two — Traffic-Driving and Live Engagement Channels

SOCIAL MEDIA, THE FDA AND YOU
10:00AM
Networking Break
10:30AM
INVESTMENT ALLOCATION: PLANNING FOR ROI UPFRONT

ARCHITECTING YOUR ECOSYSTEM AND FLOWS
12:00PM
Working Lunch
1:00PM
MOBILIZING FOR MOBILE ENGAGEMENT
2:00PM
MEASURING UP: GOING FROM METRICS TO A TRUE LEARNING PLAN

PREPARING YOUR ORGANIZATION FOR DIGITAL AND MULTICHANNEL EXCELLENCE
3:00PM
Closing Remarks
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