Agenda

Europe Boot Camp Day One – 11 October 2017 Friday, July 21, 2017
8:00
Registration and Continental Breakfast
9:00
Marketing in a Multichannel World

What Role Should Digital Play in Your Brand’s Overall Strategy?
10:00
Networking Break
10:30
Uncovering Your Customers' Digital Habits, Channel Preferences and More
12:30
Working Lunch
13:30
Choosing Your Weaponry: When to Use What
Part 1 — Non-Personal Engagement Channels
15:00
Networking Break
15:30
The Difference Between Content Strategy and Content Marketing, and When You Want Both
17:30
Networking Dinner
19:30
End of Day One
Europe Boot Camp Day Two – 12 October 2017 Friday, July 21, 2017
8:00
Continental Breakfast
8:30
Choosing Your Weaponry: When to Use What (cont'd)
Part 2 - Traffic Driving and Live Engagement Channels

Finding a Role for Social Media
10:00
Networking Break
10:30
Mobilising for Mobile Engagement

Architecting Your Ecosystem and Flows
12:00
Working Lunch
13:00
Measuring Up: Going From Metrics to a True Learning Plan

Preparing Your Organization for Digital and Multichannel Excellence
15:00
Closing Remarks

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