Agenda

West Boot Camp Day One | Monday, March 12, 2018
8:00AM
Registration and Continental Breakfast
9:00AM
MARKETING IN A MULTICHANNEL WORLD

WHAT ROLE SHOULD DIGITAL PLAY IN YOUR BRAND’S OVERALL STRATEGY?
10:00AM
Networking Break
10:30AM
UNCOVERING YOUR CUSTOMERS’ DIGITAL HABITS, CHANNEL PREFERENCES AND MORE
12:30PM
Working Lunch
1:30PM
BEYOND THE DECILE: ADVANCING TO NEW LEVELS OF TARGETING

THE DIFFERENCE BETWEEN CONTENT STRATEGY AND CONTENT MARKETING, AND WHEN YOU WANT BOTH
3:00PM
Networking Break
3:30PM
CHOOSING YOUR WEAPONRY: WHEN TO USE WHAT
Part One — Non-Personal Engagement Channels
5:30PM
NETWORKING DINNER
Share experiences and get to know your peers over dinner and drinks.
7:00PM
End of Day One
West Boot Camp Day Two | Tuesday, March 13, 2018
8:00AM
Continental Breakfast
8:30AM
CHOOSING YOUR WEAPONRY: WHEN TO USE WHAT (CONT’D)
Part Two — Traffic-Driving and Live Engagement Channels

SOCIAL MEDIA, THE FDA AND YOU
10:00AM
Networking Break
10:30AM
INVESTMENT ALLOCATION: PLANNING FOR ROI UPFRONT

ARCHITECTING YOUR ECOSYSTEM AND FLOWS
12:00PM
Working Lunch
1:00PM
MOBILIZING FOR MOBILE ENGAGEMENT
2:00PM
MEASURING UP: GOING FROM METRICS TO A TRUE LEARNING PLAN

PREPARING YOUR ORGANIZATION FOR DIGITAL AND MULTICHANNEL EXCELLENCE
3:00PM
Closing Remarks

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