Meet Our Boot Camp Leader – Scott Friedberg
Scott Friedberg is the founder of Dartview Associates, a consulting firm specializing in digital and multichannel strategy for the life sciences.
Scott has more than 20 years of experience in digital and strategy, with 15 of them focused on pharmaceuticals and healthcare. He launched several of the industry’s earliest forays into social media and user-generated content. His clients have included leaders at Pfizer, Bristol-Myers Squibb, AstraZeneca, Novartis, GSK, Medtronic, Genzyme, Allergan, Weight Watchers and other Fortune 500 companies.
Previously, Scott worked at Ogilvy Healthworld, where he was SVP, Engagement Strategy. Before that, Scott led digital strategy, analytics and eCRM initiatives at LBi Health, and strategy work with IMS Health and TargetRx.
Scott is a graduate of the Wharton School of the University of Pennsylvania.
Digital Marketing Consultant