Interested in speaking? Apply Here!

Agenda

CONFERENCE DAY ONE | Monday, July 24, 2017
8:00AM
Registration and Morning Coffee
8:50AM
Chairman’s Welcome
Stanley Li, Founder, DXY
9:00AM
Case Study Enhance Patient Education to Achieve Closed Loop Marketing
Andy Qiu, Senior Brand Manager, PFIZER, INC., CHINA
9:30AM
INTERNATIONAL CASE STUDY Profiling the Global Rollout and Digital Transformation of HCP Engagement at GSK
Marine Queniart Stojanovic, VP, Global HCP Engagement Transformation, GLAXOSMITHKLINE
10:00AM
CUSTOMER INSIGHTS The Foundation for Precise Marketing
Tony Liu, Principal, QUINTILES/IMS
10:30AM
Case Study
Yizhe Wang, Head of Respiratory Business Unit, GLAXOSMITHKLINE
11:00AM
Morning Networking Break
11:30AM
INTERACTIVE PANEL DISCUSSION AND AUDIENCE PARTICIPATION A recap of the morning’s presentations and an opportunity for detailed question and answer session with the full panel of morning speakers
WeChat us questions prior to the conference or email at: wdrysdale@exlevents.com or warrend05
Moderator:

Stanley Li, Founder, DXY

Panelists:

Siew Kwan Chang, Vice President, China Specialty Care BU, IPSEN
Tony Liu, Principal, QUINTILES/IMS
Andy Qiu, Senior Brand Manager, PFIZER, INC., CHINA
Marine Queniart Stojanovic, VP, Global HCP Engagement Transformation, GLAXOSMITHKLINE
Yizhe Wang, Head of Respiratory Business Unit, GLAXOSMITHKLINE

12:15PM
Networking Lunch
1:15PM
Chairman’s Welcome
Patrick Nowlin, Head of Commercial Excellence, SANOFI, CHINA
1:20PM
Case Study Commercial Excellence Solutions in the Pursuit of True MCM
Patrick Nowlin, Head of Commercial Excellence, SANOFI, CHINA
1:50PM
Attaching a Digital Concierge to Marketed Drug Packagings: The Next Big Thing in Patient Centricity?
Christophe Bureau, Vice President, Strategic Innovation, STEVANATO GROUP
2:20PM
INTERNATIONAL CASE STUDY Improving Digital and Traditional Channel Mix, Customer Centricity, and Interaction With FF/Standard Promotion
Igor Rudychev, Global Samples Operations Lead, PFIZER, USA
2:50PM
Case Study Digital Innovation in Physician Education and Patient Education
Kathy Zhang, Senior eBusiness Manager, Oncology BU, NOVARTIS, CHINA
3:20PM
Case Study How to Build Up Digital Infrastructure in Middle-Size Pharma Company
Evone Feng, Senior Digital Manager, FERRING PHARMACEUTICALS, CHINA
3:50PM
Afternoon Networking Break
4:20PM
Panel Discussion DPC Evaluation: Where Are We Now and Where Are We Going?
Moderator:

Ryan Li, Digital Lead – HCP, ASTRAZENECA, CHINA

Panelists:

Christophe Bureau, Vice President, Strategic Innovation, STEVANATO GROUP
Evone Feng, Senior Digital Manager, FERRING PHARMACEUTICALS, CHINA
Patrick Nowlin, Head of Commercial Excellence, SANOFI, CHINA
Igor Rudychev, Global Samples Operations Lead, PFIZER, USA
Hou Yi, IT Associate Director, ELI LILLY
Kathy Zhang, Senior eBusiness Manager, Oncology BU, NOVARTIS, CHINA

5:00PM
Closing Comments and Discussion Roundup
5:15PM
Close of Day One
CONFERENCE DAY TWO | Tuesday, July 25, 2017
8:00AM
Registration and Morning Coffee
8:50AM
Chairman’s Welcome
Adam Ma, Founder, AMED
9:00AM
Case Study The Sanofi Approach to Marketing Excellence in Modern China
Eileen Long, Vice President, CNS BU, SANOFI, CHINA
9:30AM
Keynote Session Create Demand in the Medical Aesthetics Market With Digital Touch to Consumers
Shirley Zhao, Vice President and Country President, ALLERGAN
10:00AM
Case Study Chatbots - Real Opportunity or Just a Buzzword?
Guy Shauli, Global Director, Social Media, ASTRAZENECA, UK
10:30AM
The Transformation of the Publishing Industry to Optimize Community Engagement and Content Strategies
Martine Docking, Director, North Asia and APAC Corporate Sales, WILEY, SINGAPORE
11:00AM
Case Study How to Cooperate Successfully Between a Pharma Company and a Mobile Healthcare Company?!
Yu Fan, Business Innovation Head, GILEAD, CHINA
11:30AM
Morning Networking Break
12:00PM
INTERACTIVE PANEL DISCUSSION AND AUDIENCE PARTICIPATION A recap of the morning’s presentations and an opportunity for detailed question and answer session with the full panel of morning speakers
WeChat us questions prior to the conference or email at: wdrysdale@exlevents.com or warrend05
Moderator:

Adam Ma, Founder, AMED

Panelists:

Martine Docking, Director, North Asia and APAC Corporate Sales, WILEY, SINGAPORE
Yu Fan, Business Innovation Head, GILEAD, CHINA
Eileen Long, Vice President, CNS BU, SANOFI, CHINA
Shirley Zhao, Vice President and Country President, ALLERGAN

12:45PM
Networking Lunch
1:45PM
Chairman’s Welcome
Roger Liu, Expert, Mobile Health Commentator, MOBILE HEALTH ENTREPRENEUR
1:50PM
INTERNATIONAL CASE STUDY The Enlightenment for Us on Healthcare Management of Real World
Ellen Cheng, Healthcare, Big Data Analytics Consultant, ADEN CONSULTING FIRM
2:20PM
INTERNATIONAL CASE STUDY Patient Power: Omnichannel Marketing and Distributing the Right Information to the Right Person at the Right Time
Bryan Cohen, Digital Platform Lead – Promotional Operations, Sales, and Marketing, Worldwide Innovation Fellow, PFIZER, INC.
2:50PM
Case Study POWER+ (PPG Optimization Winner) Insights
Celia Wang, Marketing Operations Manager, BAYER HEALTHCARE, LTD
3:20PM
Afternoon Networking Break
3:50PM
Case Study Marketing Exploration of Pharmaceutical Industry Based on the Internet's New Medical Ecology
Hui Shi, Vice President, HAODAIFU
4:20PM
How to Use Internet Technology to Achieve Accurate Screening of Patients
Jane Ding, General Manager, BEIJING WISEHEALTH CONSULTING
4:50PM
INTERACTIVE PANEL DISCUSSION AND AUDIENCE PARTICIPATION A recap of the morning’s presentations and an opportunity for detailed question and answer session with the full panel of morning speakers
Moderator:

Roger Liu, Expert, Mobile Health Commentator, MOBILE HEALTH ENTREPRENEUR

Panelists:

Ellen Cheng, Healthcare, Big Data Analytics Consultant, ADEN CONSULTING FIRM
Bryan Cohen, Digital Platform Lead – Promotional Operations, Sales, and Marketing, Worldwide Innovation Fellow, PFIZER, INC.
Jane Ding, General Manager, BEIJING WISEHEALTH CONSULTING
Celia Wang, Marketing Operations Manager, BAYER HEALTHCARE, LTD

5:20PM
Closing Comments and Conference Roundup
5:25PM
Close of Conference

Register for Digital Pharma China 2017

Register Now

Download the 2017 Conference Brochure

Download Now
live chat software