Senior Director, Global Cystic Fibrosis MarketingVERTEX PHARMACEUTICALS
Dr. Kevin Campbell
Cardiologist, Medical ExpertCBS NEWS & FOX NEWS
Channel Innovation DirectorMERCK
Mobile Innovation Leader, Customer Experience and InnovationASTRAZENECA
Head of Corporate Strategy and Innovation, Licensing and AlliancesASTELLAS PHARMA
IT Lead, GMS IT – Commercial AnalyticsJOHNSON & JOHNSON
Digital Platform Lead – Promotional Operations, Sales, and Marketing, Worldwide Innovation FellowPFIZER, INC.
Digital Platform LeadGLAXOSMITHKLINE
Vice President — Head of Global Digital and Digital InnovationMYLAN
Multichannel Marketing DirectorGLAXOSMITHKLINE
Global Marketing SolutionsFACEBOOK
Deborah A. Fisher, M.D., MHS
Associate Professor of Medicine, Division of Gastroenterology, DUKE UNIVERSITY; Associate Director, Gastroenterology Research, DUKE CLINICAL RESEARCH INSTITUTE;Director, Social and Digital Media, DUKE GI
Executive Director, Customer Strategy and Shared ServicesSUNOVION PHARMACEUTICALS
Head of Takeda Digital Accelerator – USATAKEDA PHARMACEUTICALS
Director Integrated Marketing, Specialty BrandsMYLAN
Head of Digital Strategy, Global Clinical OperationsBIOGEN
Senior Advisor, Clinical InnovationELI LILLY AND COMPANY
Chief of Social Strategy, Vice President of Account ServicesLIVEWORLD
Dr. Joshua Landy
Chief Medical OfficerFIGURE 1
Director, Hematology MarketingPHARMACYCLICS
Eric Lin, Ph.D.
Health ScientistELI LILLY JAPAN K.K.
Director, Clinical InnovationELI LILLY
Vice President, Health and Commercial CommunicationsABBVIE
Executive Vice President, Marketing and Business DevelopmentMEDISAFE
Founder and CEOPIXACORE
Vice President and Head of U.S. Business Operations and External PartnershipsTAKEDA PHARMACEUTICALS
Chief Analytics OfficerPATIENTPOINT
SVP and GM of Digital Health SolutionsPULSEPOINT
President, NOSTALABSMember, GOOGLE HEALTH ADVISORY BOARD
Senior Vice President, Marketing and SalesOTSUKA PHARMACEUTICALS AMERICA
Vice President of Connected HealthS3 CONNECTED HEALTH
Senior Director Global PartnershipsJOHNSON & JOHNSON
Chief Digital OfficerWPP HEALTH & WELLNESS
Head of U.S. Commercial OperationsPHARMIWEB SOLUTIONS
Director, Digital MarketingNOVO NORDISK
Senior Manager, Public Relations and Social MediaHORIZON PHARMACEUTICALS
Product Director, Immunology/ICEMOCTAPHARMA
Director, Digital Strategy and ProductsZOETIS
Head of U.S. Commercial OperationsPHARMIWEB
Director, U.S. Consumer Marketing StrategyBAYER HEALTHCARE
Director, Digital Strategy and Data InnovationPFIZER, INC
Chief Product OfficerDMD
HEADDRG DIGITAL — MANHATTAN RESEARCH
Vice President, Digital Marketing/EngagementAMAG PHARMACEUTICALS
Digital Strategist, Social Media LeadBIOGEN
Co-Founder and Strategy LeadSENTIENT
Senior Director, Head of Digital CommunicationsSHIRE
Executive Director, Digital Strategy and Enterprise Social Media GroupMERCK
Multichannel Marketing DirectorPFIZER, INC.
Chief Client OfficerPATIENTPOINT
Dr. Sheila Sahni
Interventional Cardiology FellowUCLA HEALTH
Global Digital Content and Factory LeadPFIZER, INC.
Vice President of CreativeINTOUCH SOLUTIONS
Dr. Theodore Search, Pharm.D.
Founder and CEOSKIPTA
Worldwide Innovation Leader, Senior DirectorPFIZER, INC.
Director, IT Marketing and Sales Channel Engagement North AmericaBOEHRINGER INGELHEIM
Senior Vice President, Product Strategy and Analytics ServicesCROSSIX
U.S. Head, Medical Affairs Innovation and Engagement Strategy, U.S. Clinical Development and Medical AffairsNOVARTIS
Chief Marketing Officer and Exective Vice PresidentUCB PHARMACEUTICALS
Associate Director, U.S. Marketing and Sales Digital PlatformsZOETIS
Director, Business Innovation and Digital Health, Customer Strategy and Commercial DevelopmentBOEHRINGER INGELHEIM
Director of Health and PharmaNEWSCRED
The Digital Pharma Team invites you to download the extensive brochure, agenda and content to judge for yourself how the 10th Annual Digital Pharma East can help you and more than 800 of your industry peers overcome these key challenges to realize the potential of digital health for the future of your business:
Optimize your speed and flexibility: The order of magnitude differential in product life cycles:
Bridging the gap between “pharma speed” and “digital speed”
Overcoming roadblocks in converting ideas to actionable solutions
Shifting your mindset — learn about pharma competencies and processes geared to risk minimization at expense of speed and flexibility
Create an adaptive company culture: It is vital you account for the absence of the “fail fast" mentality that exists in startups and other sectors by:
Determining how to reach those difficult but necessary stepping stones to success
Emphasize execution, execution, execution: Learn how to balance speed, relevance, demands and utility
Success depends upon rapid, iterative development and testing with real-world feedback — developing a disruptive approach
We look forward to seeing you at our new home in Philadelphia!
The 10th Digital Pharma East Is the Largest Provider of Content, Innovation and Practical Insights for Digital Marketing in Life Sciences in the WORLD.
Attendees Learn How to Take Actionable Content and Education to New Levels:
Pharma mindsets, competencies and processes are typically geared toward risk minimization at the expense of speed and flexibility.
Organizations can transition from being asset companies to solutions providers by changing the mentality of product launches.
Regardless of whether that shift is the aim of your organization, there is a distinct need for digital flexibility in life science organizations of all sizes. From high growth biotech and pre-commercialization bio/medtech assessing the digital landscape to big pharma executing global, multi-platform initiatives, digital has become a core tool.
It is no longer enough for a company to have specific digital teams added onto a brand plan as a bolt on. Digital should be embedded across the enterprise with multiple stakeholder engagement. From an early stage Regulatory, Legal, Compliance, IT, Innovation, Commercial Operations, Customer Interaction, Sales and many other departments all need to interact with the various marketers to develop initiatives that really deliver for the customer, no matter your size or scale of operations.
Patient Centricity and Digital Interactions — What Is and Is Not Patient Centricity?
Examine patient centricity and digital tools for increasing adherence rates
Recognize how pharma can navigate the patient journey to deliver better outcomes through innovative digital initiatives with patient co-creation at the heart
Evaluate pharma’s ability to build a business model that can deliver on:
Putting patients first and thinking like a patient
Empowering the engaged patient
Understanding that patients are at “The Center of What We Do”
Delivering a positive patient experience
Moving beyond the Patient Hub
The Creation of a More Integrated Customer Experience: How Do We Connect Content, Channels and Analytics in HCP Targeting?
Gain customer insights by mapping your customer journey
Identify new areas of content and preferred channels
Deliver customer behavior insights from digital analytics
Adapt your business model to focus on the customer instead of your brand
Move away from a sales rep-centric mentality to engage the physician and integrate the sales rep as a "channel" to use to reach your audience
Evaluate physician-interfacing tools and strategies
Pull it all together to design a new customer experience
The Power of a Multichannel Strategy that Addresses Modern Customer Needs and Delivers ROI: Are You Ready to Link Your Myriad Activities Together to Create a Seamless User Experience?
Overcome fears associated with deploying new tactics without a precise way to measure their effectiveness
Learn how to deploy a multichannel strategy using cloud and mobile technologies
Develop a framework that provides an early warning system and delivers timely leading indicators to quickly adjust tactics while its insights into lagging indicators measure cost-effectiveness and return
Find a successful recipe for disseminating & maximizing both unbranded and branded messages via multiple digital channels
Collaborate across functions to define measures at key customer touch points
Discuss the use of predictive analytics
Establish whether rep-driven marketing fits into the puzzle
Debate whether senior management within pharma generally drives multichannel, or whether the impulse comes more from brand or BU managers — and which approach is the most advantageous
Understand the two types of MCM practitioners: those that use MCM to communicate traditionally, and those that understand customer behaviors have changed and use MCM to communicate differently
Today’s Innovation Landscape: How Can We Incorporate Innovation Teams Across the Business and Use Innovative Methods to Solve Business Challenges?
Form a connection between “pharma speed” and “digital speed” by leveraging resources from other sectors
Determine whether pharma organizations can adapt to a more innovative company culture that will improve operational efficiency and create new tools and offerings
Recognize that pharma organizations can transition from being asset companies to solutions providers by changing the mentality of product launches:
Explore the definition of a “solution” and decide what you would measure differently
Examine whether your organization thinks outside its comfort zone
Discuss methods that can be used to build solutions, such as journey mapping, design thinking and script journeys
Establish how to work and roll out solutions in a cross-functional environment while balancing speed, relevance, demands and utility
Identify the key KPIs for solutions, and how to bridge KPIs to program returns