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Thank you very much for your interest in the Digital Pharma East conference!

We’d like to thank our fantastic partners, faculty, sponsors, media partners and attendees for being a part of our 2016 event, which marked our 10th anniversary. We are already at work on 2017’s show, so keep watching this space for updates.

For information on speaking opportunities, please contact Warren Drysdale at wdrysdale@exlevents.com or 917-258-5162.

For information on sponsorship or exhibition opportunities, please contact Jayson Mercado at jmercado@exlevents.com or 212-400-6236.

2016 Leading International Expert Speakers

The Digital Pharma Team invites you to download the extensive brochure, agenda and content to judge for yourself how the 10th Annual Digital Pharma East can help you and more than 800 of your industry peers overcome these key challenges to realize the potential of digital health for the future of your business:

  • Optimize your speed and flexibility: The order of magnitude differential in product life cycles:
    • Bridging the gap between “pharma speed” and “digital speed”
    • Overcoming roadblocks in converting ideas to actionable solutions
    • Shifting your mindset — learn about pharma competencies and processes geared to risk minimization at expense of speed and flexibility
  • Create an adaptive company culture: It is vital you account for the absence of the “fail fast" mentality that exists in startups and other sectors by:
    • Determining how to reach those difficult but necessary stepping stones to success
    • Assessing risk-aversion bottlenecks limiting operational effectiveness
  • Emphasize execution, execution, execution: Learn how to balance speed, relevance, demands and utility
    • Success depends upon rapid, iterative development and testing with real-world feedback — developing a disruptive approach

We look forward to seeing you at our new home in Philadelphia!

The 10th Digital Pharma East Is the Largest Provider of Content, Innovation and Practical Insights for Digital Marketing in Life Sciences in the WORLD.

Attendees Learn How to Take Actionable Content and Education to New Levels:

  • Pharma mindsets, competencies and processes are typically geared toward risk minimization at the expense of speed and flexibility.

  • Organizations can transition from being asset companies to solutions providers by changing the mentality of product launches.

  • Regardless of whether that shift is the aim of your organization, there is a distinct need for digital flexibility in life science organizations of all sizes. From high growth biotech and pre-commercialization bio/medtech assessing the digital landscape to big pharma executing global, multi-platform initiatives, digital has become a core tool.

  • It is no longer enough for a company to have specific digital teams added onto a brand plan as a bolt on. Digital should be embedded across the enterprise with multiple stakeholder engagement. From an early stage Regulatory, Legal, Compliance, IT, Innovation, Commercial Operations, Customer Interaction, Sales and many other departments all need to interact with the various marketers to develop initiatives that really deliver for the customer, no matter your size or scale of operations.

Patient Centricity and Digital Interactions — What Is and Is Not Patient Centricity?

  • Examine patient centricity and digital tools for increasing adherence rates
  • Recognize how pharma can navigate the patient journey to deliver better outcomes through innovative digital initiatives with patient co-creation at the heart
  • Evaluate pharma’s ability to build a business model that can deliver on:
    • Putting patients first and thinking like a patient
    • Empowering the engaged patient
    • Understanding that patients are at “The Center of What We Do”
    • Delivering a positive patient experience
    • Moving beyond the Patient Hub

The Creation of a More Integrated Customer Experience: How Do We Connect Content, Channels and Analytics in HCP Targeting?

  • Gain customer insights by mapping your customer journey
  • Identify new areas of content and preferred channels
  • Deliver customer behavior insights from digital analytics
  • Adapt your business model to focus on the customer instead of your brand
  • Move away from a sales rep-centric mentality to engage the physician and integrate the sales rep as a "channel" to use to reach your audience
  • Evaluate physician-interfacing tools and strategies
  • Pull it all together to design a new customer experience

The Power of a Multichannel Strategy that Addresses Modern Customer Needs and Delivers ROI: Are You Ready to Link Your Myriad Activities Together to Create a Seamless User Experience?

  • Overcome fears associated with deploying new tactics without a precise way to measure their effectiveness
  • Learn how to deploy a multichannel strategy using cloud and mobile technologies
  • Develop a framework that provides an early warning system and delivers timely leading indicators to quickly adjust tactics while its insights into lagging indicators measure cost-effectiveness and return
  • Find a successful recipe for disseminating & maximizing both unbranded and branded messages via multiple digital channels
  • Collaborate across functions to define measures at key customer touch points
  • Discuss the use of predictive analytics
  • Establish whether rep-driven marketing fits into the puzzle
  • Debate whether senior management within pharma generally drives multichannel, or whether the impulse comes more from brand or BU managers — and which approach is the most advantageous
  • Understand the two types of MCM practitioners: those that use MCM to communicate traditionally, and those that understand customer behaviors have changed and use MCM to communicate differently

Today’s Innovation Landscape: How Can We Incorporate Innovation Teams Across the Business and Use Innovative Methods to Solve Business Challenges?

  • Form a connection between “pharma speed” and “digital speed” by leveraging resources from other sectors
  • Determine whether pharma organizations can adapt to a more innovative company culture that will improve operational efficiency and create new tools and offerings
  • Recognize that pharma organizations can transition from being asset companies to solutions providers by changing the mentality of product launches:
    • Explore the definition of a “solution” and decide what you would measure differently
    • Examine whether your organization thinks outside its comfort zone
    • Discuss methods that can be used to build solutions, such as journey mapping, design thinking and script journeys
    • Establish how to work and roll out solutions in a cross-functional environment while balancing speed, relevance, demands and utility
    • Identify the key KPIs for solutions, and how to bridge KPIs to program returns

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