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Agenda

DISRUPTIVE TECHNOLOGIES DAY | Tuesday, October 3, 2017
8:00AM
Registration and Morning Coffee for Disruptive Technologies Day Participants
8:45AM
Co-Chairmen’s Opening Remarks
Elena Alikhachkina, Worldwide Head Analytics Technology, Strategic Insights and Data Solutions, JOHNSON & JOHNSON
9:00AM
Case Study Driving Social, Mobile and Innovation Disruption in a Slow-Moving Industry
Tracy Yedlin, Social, Mobile, Innovation Team Lead, Customer Engagement and Marketing Innovation Team, TAKEDA PHARMACEUTICALS
9:30AM
How Do You Feel?: Overcoming the Emotional Limitations of Technology
Ryan Jordan, Senior Vice President, Creative Director, IMRE
Brenda McCall, Associate Director, Respiratory Marketing, North America AstraZeneca
10:00AM
DTD KEYNOTE Migrating Fitness to Wellness: Population Health Wearables for Early Breast Cancer Detection
Rob Royea, CEO, CYRCADIA HEALTH
10:30AM
Morning Networking and Refreshment Break
11:00AM
Case Study Patient Power: Omni-Channel Marketing and Distributing the Right Information to the Right Person at the Right Time
Bryan Cohen, Digital Platform Lead – Promotional Operations, Sales, and Marketing, Worldwide Innovation Fellow, PFIZER, INC.
11:30AM
Applying Virtual Reality to Drive Empathy
Natalia Mancuso, Senior Product Manager, REGENERON
Brent Scholz, Vice President of Creative, INTOUCH SOLUTIONS
12:00PM
DTD KEYNOTE Rebeca Bechily Social Intelligence: Driving Social and More – 30 Ideas in 30 Minutes
Rebeca Bechily, Head of U.S. Consumer Marketing, Hemotology, SHIRE
12:30PM
Attaching a Digital Concierge to Marketed Drug Packagings: The Next Big Thing in Patient Centricity?
Christophe Bureau, Vice President, Strategic Innovation, STEVANATO GROUP
1:00PM
Networking Lunch for Disruptive Technologies Day Participants
2:00PM
Case Study Aligning Disruptive Innovation, Digital Health, Commercial and Customer Strategy, Presenting Artificial Intelligence: The First ChatBot in the Pharma Industry
Elisa Crisafulli, Digital Customer Engagement Associate Director, MSD ITALIA
2:30PM
Everybody Lies. Finding the Truth With Digital
Tanya Bhavnani, Marketing Director, DERMIRA
Jeff Rohwer, Co-Founder and Strategy Lead, SENTIENT
3:00PM
Pharma Keynote Session Leveraging Digital: Navigating Digital Trends and Technologies to Maximize Positive Outcomes for Patients
Nicole Mowad-Nassar, Vice President and Head of U.S. Business Operations and External Partnerships, TAKEDA PHARMACEUTICALS
3:30PM
Disruptive Technology – Leading With React
Andrew Wint, SVP, Technology, GIANT
4:00PM
Afternoon Networking and Refreshment Break
4:30PM
Panel Discussion Reality Reality – What Do We Need to Do to Pave the Way for VR/AI/Chatbots and the Like?
Moderator:

Zoe Dunn, Principal, HALE ADVISORS

Panelists:

Glenn Butcher, Senior Director, Global Cystic Fibrosis Marketing, VERTEX PHARMACEUTICALS
Vlad Castillo, Co-Founder, XREACH.IO
Nuvan Dassanaike, Vice President — Head of Global Digital and Digital Innovation, MYLAN
Amit Pherwani, Director, Digital Marketing, NOVO NORDISK

5:00PM
The Gamification Playbook for Pharmaceutical Marketers
Tom Kottler, CEO, HEALTHPRIZE TECHNOLOGIES
Gabe Zichermann, Gamification Expert, GAMIFICATION
5:30PM
Patient engagement 2.0
Using Insights to Power Nex-gen Engagement
Olivier Zitoun, Partner, LIQUIDHUB
6:00PM
Case Study Digital Product Launch: Theory or Tactic?
Quang Pham, CEO, ESPERO PHARMACUETICALS
6:30PM
Disruptive Technologies Day Networking Cocktail Reception Hosted By:
If you are interested in hosting this cocktail reception, please contact Jayson Mercado at jmercado@exlevents.com or 212-400-6236.
CONFERENCE DAY ONE | PLENARY SESSIONS | Wednesday, October 4, 2017
7:30AM
Registration Opens, Continental Breakfast and Morning Coffee in Exhibition Hall
8:30AM
Co-Chairs' Opening Remarks and Event Welcome
Ritesh Patel, Chief Digital Officer, WPP HEALTH & WELLNESS
Jamie Rosati, Executive Director, Digital Strategy and Enterprise Social Media Group, MERCK
8:50AM
Pharma Keynote Session Innovation and Risk Taking in the Pharmaceutical World
Daniel Seewald, Worldwide Innovation Leader, Senior Director, PFIZER, INC.
9:20AM
Keynote Session Is Digital a Means to an End?
Bharat Tewarie, Chief Marketing Officer and Exective Vice President, UCB PHARMACEUTICALS
9:50AM
Taking a Vision of Digital Health in Pharma's Future
Jeff Arnold, Chairman and CEO, SHARECARE
10:20AM
Morning Networking and Refreshment Break
10:50AM
Decoding the Disruption: Making Meaningful Marketing Out of Top Trends
Bill Drummy, Founder and Chairman, HEARTBEAT
11:20AM
Keynote Session Challenging Conventional Thinking
Elaine O'Hara, Senior Vice President, Marketing and Sales, OTSUKA PHARMACEUTICALS AMERICA
11:50AM
How to Effectively Reach Health Consumers on Mobile
Senior Executive, OUTCOME HEALTH
12:20PM
DIGITAL PHARMA SERIES™ ANNUAL PLENARY PANEL DISCUSSION Digital Medicines and Therapeutics: How Can Pharma Generate Value From Health Solutions?
Panelists:

Jasper Beard, Director of Marketing, Digital, VIIV HEALTHCARE
Omar Chane, Principal, Pharmaceutical and Life Sciences Digital Transformation, PWC
Bob Chib, Head of Corporate Strategy and Innovation, Licensing and Alliances, ASTELLAS PHARMA
Dan Gandor, Head of Takeda Digital Accelerator – USA, TAKEDA PHARMACEUTICALS

1:00PM
Networking Strolling Lunch in the Exhibition Hall
2:00PM
Pharma Keynote Session Blurring the Lines Between Personal and Non-Personal Promotion
John Gallo, Executive Director, Customer Strategy and Shared Services, SUNOVION PHARMACEUTICALS
2:30PM
Insights From a Year of Website Visitor Identification Data
Dave Reim, Chief Product Officer, DMD
3:00PM
Uncovering New Opportunities for Programmatic in Healthcare
Chris Neuner, SVP and GM of Digital Health Solutions, PULSEPOINT
3:30PM
Afternoon Networking and Refreshment Break
4:00PM
Pharma Keynote Session Applying Digital From the Consumer Side of a Business to the Pharma Side of the Business – What Can Be Leveraged and Introduced
Meghan Rivera, Vice President, Digital Marketing/Engagement, AMAG PHARMACEUTICALS
4:30PM
How to Successfully Monetize Content Marketing
Robin Kamen, Head of Content Marketing Advisory Services, NEWSCRED
5:00PM
What Would Amazon Do?
Five Practical Lessons for Digital Transformers
Jeff Greene, VP, Digital Strategy and Insights, DRG DIGITAL - MANHATTAN RESEARCH
5:30PM
Leveraging Cognitive, Big Data & Analytics To Help Novartis Accelerate Trial Recruitment and Optimize Commercial Strategy
Keith Hopkins, Global Leader – Strategy, Cognitive and Advanced Analytics, IBM WATSON HEALTH
William Jones III, Director, Strategy, Partnering and New Capabilities, US Oncology, NOVARTIS
Louisa Roberts, Solution Executive, IBM WATSON HEALTH
Michael Vinegra, Head, Medical eStrategy, NOVARTIS
6:10PM
Main Conference Day One Networking Cocktail Reception Hosted By:
CONFERENCE DAY TWO | TRACKED SESSIONS | Thursday, October 5, 2017
Track A | HCP
Track B | PATIENTS
Track C | DATA SCIENCE & ANALYTICS
Track D | INNOVATION
Track E | MEDIA
7:45AM
Morning Coffee in the Exhibition Hall
Morning Coffee in the Exhibition Hall
Morning Coffee in the Exhibition Hall
Morning Coffee in the Exhibition Hall
Morning Coffee in the Exhibition Hall
8:30AM
Chairman’s Opening Remarks
Dr. Theodore Search, Pharm.D., Founder and CEO, SKIPTA
Chairman’s Opening Remarks
Jennifer Mormile, Chief Industry Officer, CONDÉ NAST
Chairman’s Opening Remarks
Chairman’s Opening Remarks
Mark Reichman, Executive Vice President, Director of Client Services, GUIDEMARK HEALTH
Chairman’s Opening Remarks
Sekema Newton-Byrd, Director, Health and Beauty, OATH
8:40AM
Case Study HCP Websites - How Should We Evaluate Them?
People-Based Engagements for Healthcare
Uteng Cheang, Mobile Innovation Leader, Customer Experience and Innovation, ASTRAZENECA
Case Study Profiling the Use of Analytics for Both Front-End (Web) Analysis and CRM (Sales) Scoring
Erik Poole, Director, Digital Strategy and Products, ZOETIS
Mackenzie Viola, Associate Director, U.S. Marketing and Sales Digital Platforms, ZOETIS
Case Study A Company Perspective: Digital Transformation at Bayer
Jeff Rasp, Director, U.S. Consumer Marketing Strategy, BAYER HEALTHCARE
Building a Bridge Between Science and Sports: A Digital Strategy on How to Bring Hospital Grade Technologies Directly to Consumer
Justin Gardner, CEO, BLDG ACTIVE, INC
9:10AM
The Doctor Won’t See You Now... She Is on Her Phone. How to Reach Doctors Where They Are (Smartphone) With What They Want (Compelling Content)
Dr. Joshua Landy, Chief Medical Officer, FIGURE 1
Robert Stevens, U.S. Head, Medical Affairs Innovation and Engagement Strategy, U.S. Clinical Development and Medical Affairs, NOVARTIS
The Evolution of Online Health Communities: One-on-One Conversations, Data-Driven Content, Chatbots, and Engaging Patients and Healthcare Professionals
Dawn Lacallade, Chief of Social Strategy, Vice President of Account Services, LIVEWORLD
Multichannel Marketing and Marketing Automation in the HCP New World
Senior Executive, CELGENE
Andy Bond, SVP, Digital Strategy, PIXACORE
Session To Be Determined
Frank Lin, Chief Technology Officer, DMD
The Rise Social: Empowering Platforms for (1x1) Patient Conversations
Ingrid Eberly, Vice President, Brand Marketing, HEALTHLINE MEDIA
9:40AM
Case Study It’s Time for a Rethink: How to Do CLM
Ashish Jajoo, Global Head of Digital Marketing and Health, MYLAN
Case Study Using Social Media to Raise Awareness of Clinical Research – A Year Later Account
Joseph Kim, Senior Advisor, Clinical Innovation, ELI LILLY AND COMPANY
Case Study To Tableau and Beyond - Storytelling With Multiple Analytics Solutions
Carolyn Chu, IT Lead, Global Marketing Services Analytics, JOHNSON & JOHNSON
An In-Depth Showcase of GSK Digital Trials and Innovation Projects
Michele Crouthamel, Digital Platform Lead, GLAXOSMITHKLINE
Case Study Better Media Management for a Dynamic Digital World
Robert Gargiulo, Marketing Director, MYLAN CONSUMER HEALTHCARE
10:10AM
Morning Networking and Refreshment Break
Morning Networking and Refreshment Break
Morning Networking and Refreshment Break
Morning Networking and Refreshment Break
Morning Networking and Refreshment Break
10:40AM
What HPCs Want - An Under-the-Hood View on How to Glean Deep, Meaningful and Actionable Insights
Dr. Theodore Search, Pharm.D., Founder and CEO, SKIPTA
Moments of Truth: Using Digital to Understand and Enhance the Patient Experience
Jim O’Donoghue, Vice President of Connected Health, S3 CONNECTED HEALTH
IDO: Accelerating Time to Value and ROI
David Hegarty, Senior Director Digital Experience, EPSILON
Panel Discussion Global Challenges of Modern Day Commercial Execution in Life Sciences and the Need for Change
Panelists:

Francis Azul, Senior Systems Analyst, CSL BEHRING
Jorge Herrera, Emerging Markets Digital Lead, PFIZER, INC
Andrea McGonigle, Managing Director of Health and Life Sciences, MICROSOFT
Nicole Salis, Global Channel Lead, Virtual Selling, PFIZER, INC

How Behavioral Data Is Transforming Pharma Customer Engagement Through Media, and the Debut of the Pharma Mobile Index
Jeffrey D. Erb, President, HEALIX
11:10AM
Case Study HCP Engagement and Customer Experience Management for the Modern World and Modern Customer
Alison Reichert, Director, Digital Strategy and Data Innovation, PFIZER, INC
Case Study Keeping Up With Customer Expectations
Amanda Phraner, Senior Manager, Public Relations and Social Media, HORIZON PHARMACEUTICALS
Case Study Taking on a Digital Medical Project That Assists in Instructional Design, Communicating With Various Stakeholders and Expands the Information for Potential Patients
Eric Lin, Ph.D., Health Scientist, ELI LILLY JAPAN K.K.
Case Study Success Story: Optimizing the VR Detail to Empower Sales Reps and Measurably Deepen Engagement With Healthcare Professionals
Jennifer Accumanno, Manager, Brand Marketing, FERRING PHARMACEUTICALS
Matt Irwin, Project Lead - DoctorVirtualis, CONFIDEO LABS
Justin Rauschkolb, Senior Manager, Digital Marketing, FERRING PHARMACEUTICALS
Milkshake Media: Jobs That Each Digital Medium Must Deliver in Order to Be Successful
Jim DeLash, Multichannel Marketing Director, GLAXOSMITHKLINE
11:40AM
RESPECT for the HCP Office Workflow
Cathy DuRei, Senior Vice President, CONNECTIVERX
The 10 Million Patient Focus Group: Insights From an Astrophysicist
Dr. Jonathan Roberts, Chief Innovation Officer, VERYWELL
Curing an HCP Data Deficiency: Measuring the Full Professional Digital Landscape
Ira Haimowitz, VP, Product Strategy, CROSSIX
Health Videos:  The Growing Consumer Appeal and Impact on Digital Pharma Choices
Michael O’Donnell, CEO, HEALTHINATION
Panel Discussion From Insight to Action – What You Should Know BEFORE You Pull the Trigger on Trigger-Based Marketing
Moderator:

Dr. Susan Dorfman, Chief Commercial Officer, CMI/COMPAS

Panelists:

Jose Ferreria, VP, CXM and Data Insights, CMI/COMPAS
Destry Sulkes, M.D, Chief Data Officer, WPP HEALTH & WELLNESS

12:10PM
CLOSING PANEL DISCUSSION: HCP Engagement of the Future: How Will Pharma Adapt?
Panelists:

Kathleen Bresette, VP, Business Development and Client Strategy Patient Innovations, DRFIRST
Fabrizio Caranci, Channel Innovation Director, MERCK
Alvin Lin, Director, Hematology Marketing, PHARMACYCLICS
Amit Phull, M.D, Medical Director, DOXIMITY
Isabel Silva, Global Oncology Digital Strategy and Solutions Director, NOVARTIS

CLOSING PANEL DISCUSSION: Navigating the New World of Patient Engagement and Targeting: Taking Into Account Consumer Expectations and the Evolving Pharma Business Model
Moderator:

Jennifer Mormile, Chief Industry Officer, CONDÉ NAST

Panelists:

Josh Axelrod, Regulatory Counsel, JAZZ PHARMA
Jon Michaeli, Executive Vice President, Marketing and Business Development, MEDISAFE, USA
Eric Peacock, CEO, MYHEALTHTEAMS

CLOSING PANEL DISCUSSION: The Growth of Data Science, Measurement and Analytics in Multichannel Digital Health: Examining the Changing Role of the Customer and the Different Touchpoints to Pharma
Panelists:

Vanessa Braganza, Head of Global Multichannel Strategy and Operations, ABBVIE
Peter Justason, Director, Multichannel Marketing, PURDUE PHARMACEUTICALS
Mike Lund, Vice President, Business Development, CONVERSANT
Kyle Patel, Head of U.S. Commercial Operations, PHARMIWEB SOLUTIONS
János Pénzes, International eMarketing Manager, GEDEON RICHTER PLC

CLOSING PANEL DISCUSSION: Harmonizing People, Process and Technology – the Secret Formula for Better Measurement and Better Results
Moderator:

Mike Della Porta, Vice President of Technology and Operations, BUTLER/TILL

Panelists:

Damon Alberts, Director of Strategy, EVOLUTION ROAD
Joyce Ercolino Archinow, Strategic Advisor, Multichannel Management, TEVA PHARMACEUTICALS
Jason Patterson, Vice President comScore Marketing Solutions, COMSCORE
Justin Rauschkolb, Senior Manager, Digital Marketing, FERRING PHARMACEUTICALS

CLOSING PANEL DISCUSSION: The Promise of Programmatic for Healthcare Digital Buys
Panelists:

Jack Hogan, Chief Technology Officer, LIFESCRIPT
Glenn Roginski, Director, Media and Connections - Pharmaceuticals/Medical Devices and Diagnostics, JOHNSON & JOHNSON

12:50PM
Strolling Lunch in the Exhibition Hall
Strolling Lunch in the Exhibition Hall
Strolling Lunch in the Exhibition Hall
Strolling Lunch in the Exhibition Hall
Strolling Lunch in the Exhibition Hall
CONFERENCE DAY TWO | PLENARY SESSIONS | Thursday, October 5, 2017
2:00PM
PHYSICIAN TOWN HALL Targeting the Digital Physician: What Do Your Physician Customers Really Want? — Insights From Physician Leaders From Around the World
Moderator:

Dr. Kevin Campbell, Cardiologist, Medical Expert, CBS NEWS & FOX NEWS

Panelists:

Dr. Sheila Sahni, Interventional Cardiology Fellow, UCLA HEALTH

John Nosta, President, NOSTALAB, Member, GOOGLE HEALTHCARE ADVISORY BOARD

Deborah A. Fisher M.D., MHS, Associate Professor of Medicine, Division of Gastroenterology, DUKE UNIVERSITY, Associate Director, Gastroenterology Research, DUKE CLINICAL RESEARCH INSTITUTE, Director, Social and Digital Media, DUKE GI

2:30PM
Beacons and Telemedicine: How Emerging Tech Trends Change the Point of Care
Victoria Summers, Victoria Summers, ZS ASSOCIATES
3:00PM
What the Real Measure of Effectiveness? Defining the Right Measurement Approach for Your Digital POC Marketing Tactics
Scott Nesbitt, Chief Analytics Officer, PATIENTPOINT
Linda Ruschau, Chief Client Officer, PATIENTPOINT
3:30PM
Case Study From Zero to 100 Million: How Three Brands Leveraged Social Media at Scale
Paul Murasko, Senior Director, Multichannel Marketing, SUNOVION PHARMACEUTICALS
4:00PM
Afternoon Networking and Refreshment Break
4:30PM
Digital Commercial Transformation: Building Data Driven, Real-Time Marketing Capability to Anticipate Customer Needs
Rocco Albano, Vice President, Digital Experience, MERKLE
Robert Johnstone, Transformation Embedding Lead, GLAXOSMITHKLINE
5:00PM
Leveraging Online Discussion Platforms for Optimal Stakeholder Engagement
Lance Hill, CEO, WITHIN3
5:30PM
Case Study Reaching Patients on Mobile with Facebook Video
Erin Eichenstein, Director, Digital Marketing, US Consumer Programs, PFIZER, INC
Julia Eisman, Global Marketing Solutions, FACEBOOK
6:00PM
Closing Remarks From the Chairs and Close of Conference
Ritesh Patel, Chief Digital Officer, WPP HEALTH & WELLNESS
Jamie Rosati, Executive Director, Digital Strategy and Enterprise Social Media Group, MERCK
SOCIAL/INNOVATION DAY | Friday, October 6, 2017
8:15AM
Morning Coffee and Registration for Forum Participants
9:00AM
Opening Comments and Welcome Address From the Chair
Shwen Gwee, Head of Digital Strategy, Global Clinical Operations, BIOGEN, USA
9:20AM
Case Study Driving Brand Transformation in a Patient-First Age: How EMD Serono Unlocked the Emotional Journey of Fertility Patients
Carrie O’Dell, Senior Manager, Market Insights, EMD SERONO
Steve Reeves, Director Social Intelligence, DRG DIGITAL - MANHATTAN RESEARCH
9:50AM
Case Study Gilead Sciences’ First Week of Service
Ashley Boelens, Public Affairs Manager, Social Media, GILEAD SCIENCES
10:20AM
Case Study Lilly TrialGuide and Buzzfeed: A Novel Approach to Engaging Millennials to Improve Clinical Trial Awareness
Kelly McKee, Director, Clinical Innovation, ELI LILLY
10:50AM
Morning Networking Break
11:20AM
Case Study Stop Trying to Be Innovative!
Shwen Gwee, Head of Digital Strategy, Global Clinical Operations, BIOGEN, USA
11:50AM
Patient 3.0: The Transformation of Online Video With the Patient Journey
Pat MacWilliams, Head of Industry, Healthcare, GOOGLE
12:20PM
PANEL DISCUSSION Session Title To Be Determined
Senior Executives, NOVARTIS
Tanner Rhodes, Global Marketing Solutions, FACEBOOK
12:50PM
The Message is the Medium - How Messaging Platforms and Chatbots Will Redefine Customer Engagement in Healthcare
Dr. John Reeves, Chief Medical Officer, EMOJIHEALTH
1:10PM
Working and Networking Luncheon With 10-Minute "Pitch Presentations" From Startups and Digital Innovators
2:00PM
Chairperson’s Notes and Forum Day Roundup Evaluation of Lessons Learned
2:05PM
Close of Conference

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