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Agenda

DISRUPTIVE TECHNOLOGIES DAY | Tuesday, October 3, 2017
8:00AM
Registration and Morning Coffee for Disruptive Technologies Day Participants
8:45AM
Co-Chairmen’s Opening Remarks
9:00AM
Case Study Driving Social, Mobile and Innovation Disruption in a Slow-Moving Industry
Tracy Yedlin, Social, Mobile, Innovation Team Lead, Customer Engagement and Marketing Innovation Team, TAKEDA PHARMACEUTICALS
9:30AM
Why #AI and #ChatBot Can Be Game Changers in the Pharma Industry

With the increase of media availability, widespread mobile device penetration, an extensive pool of information users can access and the decrease of available personal time, people have less time to gather information online. As digital consumers looking for relevant information to perform their jobs, physicians and other internet users often read what they see without searching for more in-depth content. This means that there is an urgent need to access content quickly, easily and efficiently.

Chatbots are computer programs that leverage one of the most human types of interaction: conversation. One of the main features of a successful chatbot is that it improves, through machine learning algorithms, its ability to interact with customers by itself. Artificial intelligence in action!

If you are interested in hosting this session, please contact Jayson Mercado or jmercado@exlevents.com or 212-400-6236.

10:00AM
DTD KEYNOTE Social Intelligence: Driving Social and More – 30 Ideas in 30 Minutes
Rebeca Bechily, Head of U.S. Consumer Marketing, Hemotology, SHIRE
10:30AM
Morning Networking and Refreshment Break
11:00AM
Case Study Zen and the Art of Crowdsourcing: How Pfizer Leads Innovation by Using Crowd Power
Bryan Cohen, Digital Platform Lead – Promotional Operations, Sales, and Marketing, Worldwide Innovation Fellow, PFIZER, INC.
11:30AM
Applying Virtual Reality to Drive Empathy
Senior Product Manager, REGENERON
Brent Scholz, Vice President of Creative, INTOUCH SOLUTIONS
12:00PM
DTD KEYNOTE Rebeca Bechily Social Intelligence: Driving Social and More – 30 Ideas in 30 Minutes
Rebeca Bechily, Head of U.S. Consumer Marketing, Hemotology, SHIRE
12:30PM
Attaching a Digital Concierge to Marketed Drug Packagings: The Next Big Thing in Patient Centricity?
Christophe Bureau, Vice President, Strategic Innovation, STEVANATO GROUP
1:00PM
Networking Lunch for Disruptive Technologies Day Participants
2:00PM
Case Study It’s Time for a Rethink: How to Do CLM
Nuvan Dassanaike, Vice President — Head of Global Digital and Digital Innovation, MYLAN
2:30PM
Everybody Lies. Finding the Truth with Digital
Jeff Rohwer, Co-Founder and Strategy Lead, SENTIENT
3:00PM
Case Study Content, Storytelling and Influencers: Embracing an Inevitable Shift
Elizabeth Hoff, Director, R&D Content Development, StoryLab, ABBVIE
3:30PM
Afternoon Networking and Refreshment Break
4:00PM
Panel Discussion Reality Reality – What Do We Need to Do to Pave the Way for VR/AI/Chatbots and the Like?
Moderator:

Zoe Dunn, Principal, HALE ADVISORS

Panelists:

Glenn Butcher, Senior Director, Global Cystic Fibrosis Marketing, VERTEX PHARMACEUTICALS
Amit Pherwani, Director, Digital Marketing, NOVO NORDISK

4:30PM
Session Outline to Be Determined
Senior Executive, GIANT
5:00PM
Case Study Digital Product Launch: Theory or Tactic?
Quang Pham, CEO, ESPERO PHARMACUETICALS
5:30PM
Disruptive Technologies Day Networking Cocktail Reception Hosted By:
If you are interested in hosting this cocktail reception, please contact Jayson Mercado at jmercado@exlevents.com or 212-400-6236.
CONFERENCE DAY ONE | PLENARY SESSIONS | Wednesday, October 4, 2017
7:30AM
Registration Opens, Continental Breakfast and Morning Coffee in Exhibition Hall
8:30AM
Co-Chairs' Opening Remarks and Event Welcome
Ritesh Patel, Chief Digital Officer, WPP HEALTH & WELLNESS
Jamie Rosati, Executive Director, Digital Strategy and Enterprise Social Media Group, MERCK
8:50AM
Pharma Keynote Session Innovation and Risk Taking in the Pharmaceutical World
Daniel Seewald, Worldwide Innovation Leader, Senior Director, PFIZER, INC.
9:20AM
Keynote Session Challenging Conventional Thinking
Elaine O'Hara, Senior Vice President, Marketing and Sales, OTSUKA PHARMACEUTICALS AMERICA
9:50AM
Taking a Vision of Digital Health in Pharma's Future
Jeff Arnold, Chairman and CEO, SHARECARE
10:20AM
Morning Networking and Refreshment Break
10:50AM
The Practical Guide to Driving Customer Engagement Transformation at Your Organization
Meredith Ressi, HEAD, DRG DIGITAL — MANHATTAN RESEARCH
11:20AM
Keynote Session Is Digital a Means to an End?
Bharat Tewarie, Chief Marketing Officer and Exective Vice President, UCB PHARMACEUTICALS
11:50AM
How to Effectively Reach Health Consumers on Mobile
Ashik Desai, Executive Vice President of Business Growth and Analytics, OUTCOME HEALTH
12:20PM
DIGITAL PHARMA SERIES™ ANNUAL PLENARY PANEL DISCUSSION Digital Medicines and Therapeutics: How Can Pharma Generate Value From Health Solutions?
Panelists:

Omar Chane, Principal, Pharmaceutical and Life Sciences Digital Transformation, PWC
Bob Chib, Head of Corporate Strategy and Innovation, Licensing and Alliances, ASTELLAS PHARMA
Dan Gandor, Head of Takeda Digital Accelerator – USA, TAKEDA PHARMACEUTICALS
Christina Weir, Director, Business Innovation and Digital Health, Customer Strategy and Commercial Development, BOEHRINGER INGELHEIM

1:00PM
Networking Strolling Lunch in the Exhibition Hall
2:00PM
Pharma Keynote Session Leveraging Digital: Navigating Digital Trends and Technologies to Maximize Positive Outcomes for Patients
Nicole Mowad-Nassar, Vice President and Head of U.S. Business Operations and External Partnerships, TAKEDA PHARMACEUTICALS
2:20PM
Insights From a Year of Website Visitor Identification Data
Anthony Luttenberger, Chief Commercial Officer, DMD
2:50PM
Pharma Keynote Session Blurring the Lines Between Personal and Non-Personal Promotion
John Gallo, Executive Director, Customer Strategy and Shared Services, SUNOVION PHARMACEUTICALS
3:20PM
Uncovering New Opportunities for Programmatic in Healthcare
Chris Neuner, SVP and GM of Digital Health Solutions, PULSEPOINT
3:50PM
Afternoon Networking and Refreshment Break
4:20PM
Pharma Keynote Session Applying Digital From the Consumer Side of a Business to the Pharma Side of the Business – What Can Be Leveraged and Introduced
Meghan Rivera, Vice President, Digital Marketing/Engagement, AMAG PHARMACEUTICALS
4:50PM
How to Successfully Monetize Content Marketing
Robin Kamen, Head of Content Marketing Advisory Services, NEWSCRED
5:20PM
Decoding the Disruption: Making Meaningful Marketing Out of Top Trends
Bill Drummy, Founder and Chairman, HEARTBEAT
5:50PM
Pharma Keynote Session Social Listening and ROI: Identifying the Nexus
Joshua Palau, Senior Director Global Partnerships, JOHNSON & JOHNSON
6:20PM
Main Conference Day 1 Networking Cocktail Reception Hosted By:
If you are interested in hosting this cocktail reception, please contact Jayson Mercado at jmercado@exlevents.com or 212-400-6236.
CONFERENCE DAY TWO | TRACKED SESSIONS | Thursday, October 5, 2017
Track A | HCP
Track B | PATIENTS
Track C | DATA SCIENCE & ANALYTICS
Track D | INNOVATION
Track E | MEDIA
7:45AM
Morning Coffee in the Exhibition Hall
Morning Coffee in the Exhibition Hall
Morning Coffee in the Exhibition Hall
Morning Coffee in the Exhibition Hall
Morning Coffee in the Exhibition Hall
8:30AM
Chairman’s Opening Remarks
Dr. Theodore Search, Pharm.D., Founder and CEO, SKIPTA
Chairman’s Opening Remarks
Chairman’s Opening Remarks
Elena Alikhachkina, Worldwide Head Analytics Technology, Strategic Insights and Data Solutions, JOHNSON & JOHNSON
Chairman’s Opening Remarks
Senior Executive, ACQUIA
Chairman’s Opening Remarks
8:40AM
Case Study Operating Across 113 Countries: Digital Best Practices From Around the World in a Very Focused Therapeutic Area
Case Study Taking on a Digital Medical Project That Assists in Instructional Design, Communicating With Various Stakeholders and Expands the Information For Potential Patients
Eric Lin, Ph.D., Health Scientist, ELI LILLY JAPAN K.K.
Case Study Profiling the Use of Analytics for Both Front-End (Web) Analysis and CRM (Sales) Scoring
Erik Poole, Director, Digital Strategy and Products, ZOETIS
Mackenzie Viola, Associate Director, U.S. Marketing and Sales Digital Platforms, ZOETIS
Case Study A Company Perspective: Digital Transformation at Bayer
Jeff Rasp, Director, U.S. Consumer Marketing Strategy, BAYER HEALTHCARE
Case Study Brand Reputation: The Power of Social Media
Ilana Robbins, Digital Strategist, Social Media Lead, BIOGEN
9:10AM
The Doctor Won’t See You Now... She Is on Her Phone. How to Reach Doctors Where They Are (Smartphone) With What They Want (Compelling Content)
Dr. Joshua Landy, Chief Medical Officer, FIGURE 1
Robert Stevens, U.S. Head, Medical Affairs Innovation and Engagement Strategy, U.S. Clinical Development and Medical Affairs, NOVARTIS
Marketing With Confidence: Tangible Measurements for Selecting the Best Approach to Your Social Strategy
Dawn Lacallade, Chief of Social Strategy, Vice President of Account Services, LIVEWORLD
Multichannel Marketing and Marketing Automation in the HCP New World
Senior Executive, CELGENE
Sanjiv Mody, Founder and CEO, PIXACORE
Driving Digital Adoption in Pharma: The Challenges and Successes of Organizational Change and Internal Engagement
If you are interested in hosting this session, please contact Jayson Mercado at jmercado@exlevents.com or 212-400-6236.
Examining the Latest Trends in Programmatic
Dan Stein, Senior Vice President, Product Strategy and Analytics Services, CROSSIX
9:40AM
Case Study HCP Websites - How Should We Evaluate Them?
Michael Rowbotham, Multichannel Marketing Director, PFIZER, INC.
Case Study Using Social Media to Raise Awareness of Clinical Research – A Year Later Account
Joseph Kim, Senior Advisor, Clinical Innovation, ELI LILLY AND COMPANY
Case Study To Tableau and Beyond - Storytelling With Multiple Analytics Solutions
Carolyn Chu, IT Lead, Global Marketing Services Analytics, JOHNSON & JOHNSON
An In-Depth Showcase of GSK Digital Trials and Innovation Projects
Michele Crouthamel, Digital Platform Lead, GLAXOSMITHKLINE
Case Study Better Media Management for a Dynamic Digital World
Robert Gargiulo, Director Integrated Marketing, Specialty Brands, MYLAN
10:10AM
Morning Networking and Refreshment Break
Morning Networking and Refreshment Break
Morning Networking and Refreshment Break
Morning Networking and Refreshment Break
Morning Networking and Refreshment Break
10:40AM
What HPCs Want - An Under-the-Hood View on How to Glean Deep, Meaningful and Actionable Insights
Dr. Theodore Search, Pharm.D., Founder and CEO, SKIPTA
The Digital Difference: New Forms of Patient Engagement
Jim O’Donoghue, Vice President of Connected Health, S3 CONNECTED HEALTH
IDO: Accelerating Time to Value and ROI
David Hegarty, Senior Director Digital Experience, EPSILON
Developing an Overarching Strategy That Modernizes Your Healthcare Business Model and Positions It for Future Success
If you are interested in hosting this session, please contact Jayson Mercado at jmercado@exlevents.com or 212-400-6236.
Milkshake Media: Jobs That Each Digital Medium Must Deliver in Order to Be Successful
Jim DeLash, Multichannel Marketing Director, GLAXOSMITHKLINE
11:10AM
Case Study HCP Engagement and Customer Experience Management for the Modern World and Modern Customer
Alison Reichert, Director, Digital Strategy and Data Innovation, PFIZER, INC
Case Study Keeping Up With Customer Expectations
Amanda Phraner, Senior Manager, Public Relations and Social Media, HORIZON PHARMACEUTICALS
Case Study People-Based Engagements for Healthcare
Uteng Cheang, Mobile Innovation Leader, Customer Experience and Innovation, ASTRAZENECA
Case Study Digital Production Service in a Global Pharma Company
Ramiro Souto, Director, IT Marketing and Sales Channel Engagement North America, BOEHRINGER INGELHEIM
Content Marketing, Digital Decoupling and Content Reuse
Giada Saltari, Global Digital Content and Factory Lead, PFIZER, INC., ITALY
11:40AM
Five Key Physician Insights Pharma Needs to Know
The 10 Million Patient Focus Group: Insights From an Astrophysicist

We all trust the Internet. Health questions we previously asked friends, families, and doctors - are now asked and answered online. The internet acts as a barometer of public health attitudes and interests. What can we uncover about people’s healthcare needs? What formats of information about healthcare resonate best? What if you could understand how major world events impact health concerns? Could we predict the future of the public’s health? Learn how former astrophysicist turned data scientist Dr. Roberts at Verywell has studied the reading patterns of millions to derive insights into the changing health landscape.

Dr. Jonathan Roberts, Chief Innovation Officer, VERYWELL
The Future of Real-World Evidence in the Pharma Space
If you are interested in hosting this session, please contact Jayson Mercado at jmercado@exlevents.com or 212-400-6236.
Customer Expectations Have Changed: Finding Your Path to Customer Excellence
If you are interested in hosting this session, please contact Jayson Mercado at jmercado@exlevents.com or 212-400-6236.
“Trusted Advisors” in the New Digital Communities Era
If you are interested in hosting this session, please contact Jayson Mercado at jmercado@exlevents.com or 212-400-6236.
12:10PM
CLOSING PANEL DISCUSSION: HCP Engagement of the Future: How Will Pharma Adapt?
Panelists:

Fabrizio Caranci, Channel Innovation Director, MERCK
Nate Gross, Co-Founder, DOXIMITY
Peter Justason, Director, Multichannel Marketing, PURDUE PHARMACEUTICALS
Alvin Lin, Director, Hematology Marketing, PHARMACYCLICS

CLOSING PANEL DISCUSSION: Navigating the New World of Patient Engagement and Targeting: Taking Into Account Consumer Expectations and the Evolving Pharma Business Model
Panelists:

Jon Michaeli, Executive Vice President, Marketing and Business Development, MEDISAFE, USA
Eric Peacock, CEO, MYHEALTHTEAMS

CLOSING PANEL DISCUSSION: The Growth of Data Science, Measurement and Analytics in Multichannel Digital Health: Examining the Changing Role of the Customer and the Different Touchpoints to Pharma
Moderator:

Elena Alikhachkina, Worldwide Head Analytics Technology, Strategic Insights and Data Solutions, JOHNSON & JOHNSON

Panelists:

Kyle Patel, Head of U.S. Commercial Operations, PHARMIWEB SOLUTIONS
Sai Punjabi, Head of U.S. Commercial Operations, PHARMIWEB SOLUTIONS

CLOSING PANEL DISCUSSION: Harmonizing People, Process and Technology – the Secret Formula for Better Measurement and Better Results
Moderator:

Mike Della Porta, Vice President of Technology and Operations, BUTLER/TILL

CLOSING PANEL DISCUSSION: The Promise of Programmatic for Healthcare Digital Buys
Panelists:

Jack Hogan, Chief Technology Officer, LIFESCRIPT
Mike Lund, Vice President, Business Development, CONVERSANT
Glenn Roginski, Director, Media and Connections - Pharmaceuticals/Medical Devices and Diagnostics, JOHNSON & JOHNSON

12:50PM
Strolling Lunch in the Exhibition Hall
Strolling Lunch in the Exhibition Hall
Strolling Lunch in the Exhibition Hall
Strolling Lunch in the Exhibition Hall
Strolling Lunch in the Exhibition Hall
CONFERENCE DAY TWO | PLENARY SESSIONS | Thursday, October 5, 2017
2:00PM
PHYSICIAN TOWN HALL Targeting the Digital Physician: What Do Poor Physician Customers Really Want? — Insights From Physician Leaders From Around the World
Moderator:

Dr. Kevin Campbell, Cardiologist, Medical Expert, CBS NEWS & FOX NEWS

Panelists:

Dr. Sheila Sahni, Interventional Cardiology Fellow, UCLA HEALTH

John Nosta, President, NOSTALABS, Member, GOOGLE HEALTHCARE ADVISORY BOARD

Deborah A. Fisher M.D., MHS, Associate Professor of Medicine, Division of Gastroenterology, DUKE UNIVERSITY, Associate Director, Gastroenterology Research, DUKE CLINICAL RESEARCH INSTITUTE, Director, Social and Digital Media, DUKE GI

2:30PM
Session Outline to Be Determined
Senior Executive, ZS ASSOCIATES
3:00PM
Pharma Keynote Session Content, Storytelling and Influencers – Embracing an Inevitable Shift
Javier Boix, Senior Director, StoryLab, Corporate Communications, ABBVIE
Gulden Mesara, Vice President, Health and Commercial Communications, ABBVIE
3:30PM
What’s the Real Measure of Effectiveness? Defining the Right Measurement Approach for Your Digital POC Marketing Tactics
Scott Nesbitt, Chief Analytics Officer, PATIENTPOINT
Linda Ruschau, Chief Client Officer, PATIENTPOINT
4:00PM
Afternoon Networking and Refreshment Break
4:30PM
Session Outline to Be Determined
MERKLE
5:00PM
Leveraging Online Discussion Platforms for Optimal Stakeholder Engagement
Lance Hill, CEO, WITHIN3
5:30PM
Case Study From DTC to HCP, Reaching Those That Matter Most
Julia Eisman, Global Marketing Solutions, FACEBOOK
6:00PM
Pharma Keynote Session Creating a Digital Workspace to Drive the Business
Nicole Rojas, Senior Director, Head of Digital Communications, SHIRE
6:30PM
Closing Remarks From the Chairs and Close of Conference
Ritesh Patel, Chief Digital Officer, WPP HEALTH & WELLNESS
Jamie Rosati, Executive Director, Digital Strategy and Enterprise Social Media Group, MERCK
SOCIAL/INNOVATION DAY | Friday, October 6, 2017
8:15AM
Morning Coffee and Registration for Forum Participants
9:00AM
Opening Comments and Welcome Address From the Chair
Shwen Gwee, Head of Digital Strategy, Global Clinical Operations, BIOGEN, USA
9:20AM
Case Study Social Media, The FDA and You
Josh Axelrod, Corporate Counsel, U.S. Brands, JAZZ PHARMA
9:50AM
Case Study Charting Gilead’s Recent Success on Twitter for Real-Time Events Case Study: World AIDS Day 2016
Ashley Boelens, Public Affairs Manager, Social Media, GILEAD SCIENCES
10:20AM
Case Study Lilly TrialGuide and Buzzfeed: A Novel Approach to Engaging Millennials to Improve Clinical Trial Awareness
Kelly McKee, Director, Clinical Innovation, ELI LILLY
10:50AM
Morning Networking Break
11:20AM
Case Study Stop Trying to Be Innovative!
Shwen Gwee, Head of Digital Strategy, Global Clinical Operations, BIOGEN, USA
11:50AM
TECHNOLOGY SHOWCASE
Mike Marett, Founder, CONFIDEO
12:20PM
TECHNOLOGY SHOWCASE Session Outline to Be Determined
David Weingard, CEO, FIT4D
12:50PM
Working and Networking Luncheon With 10-Minute "Pitch Presentations" From Startups and Digital Innovators
2:00PM
Chairperson’s Notes and Forum Day Roundup Evaluation of Lessons Learned
2:05PM
Close of Conference

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