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Aligning Disruptive Innovation, Digital Health, Commercial and Customer Strategy

Leading International Speakers

We invite you to download the extensive brochure, agenda and content to judge for yourself how the 12th Annual Digital Pharma East can aid you – and over 1000 of your industry peers in overcoming these key challenges to realize the potential of digital health for the future of your business:

New Topic Themes for 2018:

  • Digital transformation as an enterprise-wide commitment to your evolved customer
  • Aligning innovation with business objectives
  • Connecting the disconnect between Marketing and Sales: Using Cross-Channel, Content and Data to inform the Customer Experience
  • From Digital Analytics to the Digital ROIs AND linking Digital Analytics with traditional non-Digital Analytics
  • Digital Therapeutics/Beyond the Pill/ Investing in the space vs. designing new models to make that work at a practical level
  • Multichannel engagement and the new model that combines online and offline channels in a way that generates real results
  • Are "patient solutions" really that? Addressing whether physicians are more likely to prescribe your drug if you are providing a patient support tool or network

Video Highlights

Patient Centricity and Digital Interactions — What Is and Is Not Patient Centricity?

  • Examine patient centricity and digital tools for increasing adherence rates
  • Recognize how pharma can navigate the patient journey to deliver better outcomes through innovative digital initiatives with patient co-creation at the heart
  • Evaluate pharma’s ability to build a business model that can deliver on:
    • Putting patients first and thinking like a patient
    • Empowering the engaged patient
    • Understanding that patients are at “The Center of What We Do”
    • Delivering a positive patient experience
    • Moving beyond the Patient Hub

The Creation of a More Integrated Customer Experience: How Do We Connect Content, Channels, and Analytics in HCP Targeting?

  • Gain customer insights by mapping your customer journey
  • Identify new areas of content and preferred channels
  • Deliver customer behavior insights from digital analytics
  • Adapt your business model to focus on the customer instead of your brand
  • Move away from a sales rep-centric mentality to engage the physician and integrate the sales rep as a "channel" to use to reach your audience
  • Evaluate physician-interfacing tools and strategies
  • Pull it all together to design a new customer experience

The Power of a Multichannel Strategy that Addresses Modern Customer Needs and Delivers ROI: Are You Ready to Link Your Myriad Activities Together to Create a Seamless User Experience?

  • Overcome fears associated with deploying new tactics without a precise way to measure their effectiveness
  • Learn how to deploy a multichannel strategy using cloud and mobile technologies
  • Develop a framework that provides an early warning system and delivers timely leading indicators to quickly adjust tactics while its insights into lagging indicators measure cost-effectiveness and return
  • Find a successful recipe for disseminating & maximizing both unbranded and branded messages via multiple digital channels
  • Collaborate across functions to define measures at key customer touch points
  • Discuss the use of predictive analytics
  • Establish whether rep-driven marketing fits into the puzzle
  • Debate whether senior management within pharma generally drives multichannel, or whether the impulse comes more from brand or BU managers — and which approach is the most advantageous
  • Understand the two types of MCM practitioners: those that use MCM to communicate traditionally, and those that understand customer behaviors have changed and use MCM to communicate differently

Today’s Innovation Landscape: How Can We Incorporate Innovation Teams Across the Business and Use Innovative Methods to Solve Business Challenges?

  • Form a connection between “pharma speed” and “digital speed” by leveraging resources from other sectors
  • Determine whether pharma organizations can adapt to a more innovative company culture that will improve operational efficiency and create new tools and offerings
  • Recognize that pharma organizations can transition from being asset companies to solutions providers by changing the mentality of product launches:
    • Explore the definition of a “solution” and decide what you would measure differently
    • Examine whether your organization thinks outside its comfort zone
    • Discuss methods that can be used to build solutions, such as journey mapping, design thinking and script journeys
    • Establish how to work and roll out solutions in a cross-functional environment while balancing speed, relevance, demands, and utility
    • Identify the key KPIs for solutions, and how to bridge KPIs to program returns

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