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Video Highlights

Aligning Disruptive Innovation, Digital Health, Commercial and Customer Strategy

Leading International Speakers

We invite you to download the extensive brochure, agenda, and content to judge for yourself how the 11th Annual Digital Pharma East can aid you — and over 800 of your industry peers — in overcoming these key challenges to realize the potential of digital health for the future of your business:

How will digital disruption transform the pharma business model?

Unlike other industries, the “Uber” of the pharma industry has yet to emerge, and the market remains ripe for digital disruption. Pharma companies are exploring how to transform through new business models to better engage their customers, and streamline their operations, and stay competitive.

How can pharma generate value from digital medicine solutions?

As pharma companies shift from implementing traditional products to connected solutions, companies are challenged to define and realize value from this new business model (e.g. revenue stream) that intelligent, digital medicine solutions require.

How can pharma engage with disruptive technologies?

AI, AR, and cognitive computing are now a reality and are being used by doctors and physicians in predictive diagnostics. If we start to advance toward diagnostics from AI on a regular basis and certain decision-making processes out of the doctors’ hands, what are the implications for pharma marketing? How will brands and marketing teams adapt to this new world?

How can we demonstrate the value of digital for pharma products?

Pharma companies are increasingly exploring the role digital can play in demonstrating value through data, analytics, and real-world evidence.

How will pharma adapt to successfully engage HCPs?

As HCPs evolve in their engagement with patients and how they manage their practice, pharma companies will have to transform their HCP-engagement approach.

We will explore these questions and more. Reserve your seat for the 11th Digital Pharma East conference to join the conversation and contribute to the advancement of digital health to improve patient outcomes customer centricity!

Patient Centricity and Digital Interactions — What Is and Is Not Patient Centricity?

  • Examine patient centricity and digital tools for increasing adherence rates
  • Recognize how pharma can navigate the patient journey to deliver better outcomes through innovative digital initiatives with patient co-creation at the heart
  • Evaluate pharma’s ability to build a business model that can deliver on:
    • Putting patients first and thinking like a patient
    • Empowering the engaged patient
    • Understanding that patients are at “The Center of What We Do”
    • Delivering a positive patient experience
    • Moving beyond the Patient Hub

The Creation of a More Integrated Customer Experience: How Do We Connect Content, Channels, and Analytics in HCP Targeting?

  • Gain customer insights by mapping your customer journey
  • Identify new areas of content and preferred channels
  • Deliver customer behavior insights from digital analytics
  • Adapt your business model to focus on the customer instead of your brand
  • Move away from a sales rep-centric mentality to engage the physician and integrate the sales rep as a "channel" to use to reach your audience
  • Evaluate physician-interfacing tools and strategies
  • Pull it all together to design a new customer experience

The Power of a Multichannel Strategy that Addresses Modern Customer Needs and Delivers ROI: Are You Ready to Link Your Myriad Activities Together to Create a Seamless User Experience?

  • Overcome fears associated with deploying new tactics without a precise way to measure their effectiveness
  • Learn how to deploy a multichannel strategy using cloud and mobile technologies
  • Develop a framework that provides an early warning system and delivers timely leading indicators to quickly adjust tactics while its insights into lagging indicators measure cost-effectiveness and return
  • Find a successful recipe for disseminating & maximizing both unbranded and branded messages via multiple digital channels
  • Collaborate across functions to define measures at key customer touch points
  • Discuss the use of predictive analytics
  • Establish whether rep-driven marketing fits into the puzzle
  • Debate whether senior management within pharma generally drives multichannel, or whether the impulse comes more from brand or BU managers — and which approach is the most advantageous
  • Understand the two types of MCM practitioners: those that use MCM to communicate traditionally, and those that understand customer behaviors have changed and use MCM to communicate differently

Today’s Innovation Landscape: How Can We Incorporate Innovation Teams Across the Business and Use Innovative Methods to Solve Business Challenges?

  • Form a connection between “pharma speed” and “digital speed” by leveraging resources from other sectors
  • Determine whether pharma organizations can adapt to a more innovative company culture that will improve operational efficiency and create new tools and offerings
  • Recognize that pharma organizations can transition from being asset companies to solutions providers by changing the mentality of product launches:
    • Explore the definition of a “solution” and decide what you would measure differently
    • Examine whether your organization thinks outside its comfort zone
    • Discuss methods that can be used to build solutions, such as journey mapping, design thinking and script journeys
    • Establish how to work and roll out solutions in a cross-functional environment while balancing speed, relevance, demands, and utility
    • Identify the key KPIs for solutions, and how to bridge KPIs to program returns

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