SVP, Life Sciences, Commercial GrowthOUTCOME HEALTH
Director, Digital MarketingNOVO NORDISK
Executive Vice President and Chief Marketing OfficerBIOPHARM COMMUNICATIONS
Amit Phull, M.D
Vice President of Strategy and InsightsDOXIMITY
Global Head, Digital Innovation and Strategic PartnershipsGLAXOSMITHKLINE
Vice President, AnalyticsMERKLE
Global Digital Marketing Capabilities and Operations DirectorALLERGAN
Director, Digital Strategy and Data InnovationPFIZER, INC
Vice President, Digital Marketing/EngagementAMAG PHARMACEUTICALS
R&D Internal CommunicationsTAKEDA PHARMACEUTICALS
Executive Director, Digital Strategy and Enterprise Social Media GroupMERCK
Multichannel Marketing DirectorPFIZER, INC.
Senior Director, Business InsightsASTRAZENECA
Chief Client OfficerPATIENTPOINT
Dr. Theodore Search
Worldwide Innovation Leader, Senior DirectorPFIZER, INC.
Global Lead, Strategy, Digital and OperationsPFIZER, INC.
Michael C. Song, Ph.D.
Senior Manager R&D, Device Functionality, Safety, and Digital Connectivity, Drug Delivery and Device Development, BioPharmaceutical DevelopmentMEDIMMUNE
Vice President and Global Lead Digital TransformationBAYER
Head, Digital Review TeamPFIZER, INC.
Social Media Capability Lead,Multichannel HubBRISTOL-MYERS SQUIBB
Senior Manager, Emerging AnalyticsABBVIE
Social, Mobile, Innovation Team Lead, Customer Engagement and Marketing Innovation TeamTAKEDA PHARMACEUTICALS
We invite you to download the extensive brochure, agenda and content to judge for yourself how the 12th Annual Digital Pharma East can aid you – and over 1000 of your industry peers in overcoming these key challenges to realize the potential of digital health for the future of your business:
New Topic Themes for 2018:
Digital transformation as an enterprise-wide commitment to your evolved customer
Aligning innovation with business objectives
Connecting the disconnect between Marketing and Sales: Using Cross-Channel, Content and Data to inform the Customer Experience
From Digital Analytics to the Digital ROIs AND linking Digital Analytics with traditional non-Digital Analytics
Digital Therapeutics/Beyond the Pill/ Investing in the space vs. designing new models to make that work at a practical level
Multichannel engagement and the new model that combines online and offline channels in a way that generates real results
Are "patient solutions" really that? Addressing whether physicians are more likely to prescribe your drug if you are providing a patient support tool or network
Patient Centricity and Digital Interactions — What Is and Is Not Patient Centricity?
Examine patient centricity and digital tools for increasing adherence rates
Recognize how pharma can navigate the patient journey to deliver better outcomes through innovative digital initiatives with patient co-creation at the heart
Evaluate pharma’s ability to build a business model that can deliver on:
Putting patients first and thinking like a patient
Empowering the engaged patient
Understanding that patients are at “The Center of What We Do”
Delivering a positive patient experience
Moving beyond the Patient Hub
The Creation of a More Integrated Customer Experience: How Do We Connect Content, Channels, and Analytics in HCP Targeting?
Gain customer insights by mapping your customer journey
Identify new areas of content and preferred channels
Deliver customer behavior insights from digital analytics
Adapt your business model to focus on the customer instead of your brand
Move away from a sales rep-centric mentality to engage the physician and integrate the sales rep as a "channel" to use to reach your audience
Evaluate physician-interfacing tools and strategies
Pull it all together to design a new customer experience
The Power of a Multichannel Strategy that Addresses Modern Customer Needs and Delivers ROI: Are You Ready to Link Your Myriad Activities Together to Create a Seamless User Experience?
Overcome fears associated with deploying new tactics without a precise way to measure their effectiveness
Learn how to deploy a multichannel strategy using cloud and mobile technologies
Develop a framework that provides an early warning system and delivers timely leading indicators to quickly adjust tactics while its insights into lagging indicators measure cost-effectiveness and return
Find a successful recipe for disseminating & maximizing both unbranded and branded messages via multiple digital channels
Collaborate across functions to define measures at key customer touch points
Discuss the use of predictive analytics
Establish whether rep-driven marketing fits into the puzzle
Debate whether senior management within pharma generally drives multichannel, or whether the impulse comes more from brand or BU managers — and which approach is the most advantageous
Understand the two types of MCM practitioners: those that use MCM to communicate traditionally, and those that understand customer behaviors have changed and use MCM to communicate differently
Today’s Innovation Landscape: How Can We Incorporate Innovation Teams Across the Business and Use Innovative Methods to Solve Business Challenges?
Form a connection between “pharma speed” and “digital speed” by leveraging resources from other sectors
Determine whether pharma organizations can adapt to a more innovative company culture that will improve operational efficiency and create new tools and offerings
Recognize that pharma organizations can transition from being asset companies to solutions providers by changing the mentality of product launches:
Explore the definition of a “solution” and decide what you would measure differently
Examine whether your organization thinks outside its comfort zone
Discuss methods that can be used to build solutions, such as journey mapping, design thinking and script journeys
Establish how to work and roll out solutions in a cross-functional environment while balancing speed, relevance, demands, and utility
Identify the key KPIs for solutions, and how to bridge KPIs to program returns