The "centricity model": moving from brand-centric to customer-centric thinking: Marketplace expectations have changed. The customer has more control, which has increased the importance of building value and value add.
Sales reps are now a "channel": As we move away from a sales rep-centric business model, we must orchestrate and integrate all channels.
The role of data insights: The industry has been able to collect and aggregate vast sums of data. However, how pharma and medical device companies can utilise and leverage this information in a meaningful way is now an obstacle. How do you determine what is valuable and how do you convert valuable information into insight and action?
Performance accountability: In the ever-evolving healthcare landscape, there is increasing pressure on budgets and a higher expectation from senior management to demonstrate ROI.
Social Media: It’s not going away! While DTC is prohibited in Europe, global teams need to understand how to navigate all aspects of engaging consumers online, including pharmacovigilance, monitoring, content solicitation, access to information, privacy and data security. Understand strategies for engaging patients via social media.
A more applied approach in aggregating data to leverage in a meaningful way: Realise how pharma and med device companies can parse through vast data streams and understand exactly what is valuable, brridge the gap between wearables + data + devices, and understand how to effectively integrate and utilise predictive analytics techniques and predictive modeling.
Consumer and physician interfacing/interaction/experience management: Improve the "how to" of interacting with patients the identification of which digital tools to use. Leverage examples and set yourself up on the path to customer excellence and the engagement techniques of the future.
Digital innovation and the value proposition for life sciences: Review wearable technologies, novel customer interfaces and touch points. Analyse "connected digital health" and how consumers, their phone and their other connected devices will change the way you do business.
Core competencies and a company road map for digital transformation in line with your specific organisational business objectives: Develop robust business models that foster quicker collaboration between divisions, allow for decision-making processes to be made at lower levels of seniority, and increase accountability in a cost-effective manner.
I thoroughly enjoyed the conference and got a lot out of the experience. It was very well-organized and the facility and other "hospitality" logistics were really super! I've organized a lot of meetings in my time and I know it takes a lot of hard work to achieve the kind of results that you did, so I wanted to express my appreciation for how well everything was handled. It's been a pleasure working with you.
The conference offered the right mix of topics and sophistication that I sought.
You guys did a fantastic job and we had many great conversations at the event.
This conference was excellent – very comprehensive. Will definitely attend again next year.
Top notch speakers and terrific networking opportunities with industry colleagues
Great information and discussion. I look forward to this event every year