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Agenda

DIGITAL TECHNOLOGIES AND SOCIAL/INNOVATION DAY | Wednesday, 17 May 2017
8:00
Registration and Morning Coffee
8:45
Opening Remarks from the Chair
Shwen Gwee, Head of Digital Customer Insights, Digital Health Technologies and Data Sciences, BIOGEN, USA
9:00
Case Study Establishing the Best Strategy for Customer Experience Governance
Susanne Kellenaers, Multichannel Management, DAIICHI SANKYO EUROPE, GMBH, GERMANY
9:30
Case Study Optimising Your Commercial Transformation Strategy: Challenges and Business Opportunities for Pharma
Gökhan Salmanoglu, Director of Business Operations and Strategy, PFIZER, TURKEY
10:00
Ensuring Delivery and Success of Digital and Multichannel Objectives Whilst Managing Pharmacovigilance Requirements
Rishi Chopra, Director, Head of Global Pharmacovigilance Network Operations, BIOGEN, UK
10:30
Morning Networking Break
11:30
Case Study The MSD Approach to Social Media in Pharma
Elisa Crisafulli, Customer Engagement Associate Director, MERCK SHARP DOHME, ITALY
12:00
Networking Luncheon
13:00
Introduction from the Chair
Shwen Gwee, Head of Digital Customer Insights, Digital Health Technologies and Data Sciences, BIOGEN, USA
13:10
Case Study Stop Trying to Be Innovative!
Shwen Gwee, Head of Digital Customer Insights, Digital Health Technologies and Data Sciences, BIOGEN, USA
13:50
The Fireside Chat Afternoon Sessions
15:00
Afternoon Networking Break
15:30
10-Minute Healthtech/Medtech Startup Company Pitches
16:00
Barracuda Bowl
16:30
Close of Digital Technologies and Social/Innovation Day
MAIN CONFERENCE, DAY ONE | Thursday, 18 May 2017
7:45
Registration and Morning Coffee
8:30
Opening Remarks from the Chair
Bob Cannan, Founder and CEO, EAGLE PRODUCTIVITY SOLUTIONS, USA
8:45
Keynote Session Powering Brand and Patient Strategies With Digital
John McCarthy, Vice President, Global Commercial Excellence, ASTRAZENECA, UK
9:15
Case Study Global Launch Impacts and the Need to Implement Your Communication Strategy Through Multichannel Marketing
Dustin Haines, Vice President of Marketing, VIIV HEALTHCARE, UK, USA
9:45
Case Study Bringing the End-to-End Digital Experience to Customers: Assessing the Difficulties in Achieving a Vision
10:15
Case Study How Digital Are Payers?
Nadeem Ashraf, Digital Lead for Medical Affairs and PRA - Australia, Canada and Europe, ELI LILLY, UK
10:45
Morning Networking Break
11:15
Case Study Profiling eLearning and Transformation Within the Enterprise and as a Value Add for the Business
Ammer Ishaque, Digital Leader, Healthcare Business Group, 3M, UK
11:45
Modernising the Patient Journey with Digital
Rory Stanton, Principal Analyst, DRG DIGITAL – MANHATTAN RESEARCH, USA
12:15
Case Study Why #AI and #ChatBot Can Be Game Changers in the Pharma Industry
Danilo Pagano, Head of Global Customer Interaction Management, LUNDBECK, DENMARK
12:45
Strolling Networking Luncheon
13:45
Case Study Driving Digital Adoption in Pharma: The Challenges and Successes of Organisational Change and Internal Engagement
Claudia Adreani, Digital Lead – UK, ASTRAZENECA, UK
14:15
Case Study Digital Production Service in a Global Pharma Company
Guido Alvarez Tolosa, Service Lead – Digital Production – Marketing and Sales, BOEHRINGER INGELHEIM, SPAIN
14:45
Three Principles for Sustained Behaviour Change
Jon Michaeli, Executive Vice President Marketing and Business Development, MEDISAFE, USA
15:15
Afternoon Networking Break
15:45
Attaching a Digital Concierge to Marketed drug Packagings: The Next Big Thing in Patient Centricity?
Christophe Bureau, Vice President, Strategic Innovation, STEVANATO GROUP, ITALY
16:15
Case Study Content Marketing, Digital Decoupling and Content Reuse: What Are the Key Challenges in the Pharma Industry in an Era Where Content Is King and How a Structured Approach to Content Can Generate Value for the Business
16:45
Case Study Why Senior Management Must Be On Social: Engaging Patients, Customers and Colleagues
Dr. Kevin Campbell, Cardiologist, Medical Expert, CBS NC NEWS & FOX NEWS CHANNEL, USA
17:30
Conclusion of Day One and Networking Cocktail Reception
MAIN CONFERENCE, DAY TWO | Friday, 19 May 2017
8:15
Registration and Morning Coffee
8:45
Chair’s Recap of Day One
Bob Cannan, Founder and CEO, EAGLE PRODUCTIVITY SOLUTIONS, USA
9:00
Case Study Customer Experience: What Can Pharma Learn from Other Regulated Sectors?
Mike Bellis, Customer Experience Lead - European Innovative Pharmaceutical Business, PFIZER, UK
9:30
Case Study Organisational Aspects of Digital Transformation: How You Can Mobilise the Full Efforts of a Company Toward a New Approach
Tim White, Head of Customer Experience, TEVA PHARMACEUTICALS, NETHERLANDS
10:00
Case Study Understanding How to Draft a Patient Journey and Distinguishing Digital Playing Fields to Provide Different Approaches
Parul Kumar, Global Head of Patient and Stakeholder Engagement, UCB PHARMACEUTICALS, UK
10:30
Morning Networking Break
11:00
Case Study Customer Expectations Have Changed: Finding Your Path to Customer Excellence
Nuno Rodrigues, Digital and Multichannel Manager, ROCHE, PORTUGAL
11:30
Case Study How a Stray Russian Puppy Inspired Digital Transformation at Zoetis
Ed Stening, International Head of Digital, ZOETIS, IRELAND
12:00
Panel Discussion Drawing a Line in the Sand with MCM Innovation and Customer Experience by Taking a Position on Where We Are and Where We’re Going
Panelists:

Jesús Cardenes, Director, Commercial Operations Spain and Portugal, SHIRE, SPAIN
Paul Hartigan, CEO, PHARMIWEB SOLUTIONS
János Pénzes, M.D., International eMarketing Manager, International Marketing, GEDEON RICHTER PLC., HUNGARY

12:45
Strolling Networking Luncheon
13:45
Case Study Making an Impact Without a Booth — Analysing Alternative Congress Channels
Uri Goren, Digital Experience Lead – Pharma Innovative Solutions, TEVA PHARMACEUTICALS, ISRAEL
14:15
The Omnichannel User Experience in the Context of Why It Matters in Pharma
Cristina Ciobanu, Global Brand and Multichannel Marketing Manager, NOVARTIS, SWITZERLAND
14:45
Case Study How Digital Can Be a Game Changer for High-Growth Biotech
Marcello Damiani, Senior Vice President and Chief Digital Officer, MODERNA THERAPEUTICS, USA
15:15
Afternoon Networking Break
15:45
Case Study Lessons Learned from Setting Up a Closed-Loop Marketing Ecosystem in Very Little Time
Christian Lindknud, Senior Global Business Manager, eBusiness and Strategic Initiatives, FUJIREBIO, BELGIUM
16:15
Case Study "Trusted Advisors" in the New Digital Communities Era
Carla Arrieta, Corporate Communications, ROCHE DIABETES CARE, SPAIN
16:45
Case Study Patient Empowerment: Are We Taking the Right Steps to Create Value?
Letizia Affinito, Founder and CEO, BRANDNEWMC, ITALY
17:15
Closing Remarks from the Chair and Close of Conference

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