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Agenda

DIGITAL TECHNOLOGIES AND SOCIAL/INNOVATION DAY | Wednesday, 17 May 2017
8:00
Registration and Morning Coffee
8:45
Opening Remarks from the Chair
Shwen Gwee, Head of Digital Strategy, Global Clinical Operations, BIOGEN, USA
9:00
Case Study Establishing the Best Strategy for Customer Experience Governance
Susanne Kellenaers, Multichannel Management, DAIICHI SANKYO EUROPE, GMBH, GERMANY
9:30
Case Study Ensuring Delivery and Success of Digital and Multichannel Objectives Whilst Managing Pharmacovigilance Requirements
Rishi Chopra, Director, Head of Global Pharmacovigilance Network Operations, BIOGEN, UK
10:00
Case Study Chatbots —Real opportunity or just a buzzword?
Guy Shauli, Global Director, Social Media, ASTRAZENECA, UK
10:30
Morning Networking Break
11:00
Case Study Optimising Your Commercial Transformation Strategy: Challenges and Business Opportunities for Pharma
Gökhan Salmanoglu, Director of Business Operations and Strategy, PFIZER, TURKEY
11:30
Case Study The MSD Approach to Social Media in Pharma
Elisa Crisafulli, Digital Customer Engagement Associate Director, MSD ITALIA
12:00
Networking Luncheon
13:00
Introduction from the Chair
Shwen Gwee, Head of Digital Strategy, Global Clinical Operations, BIOGEN, USA
13:10
Case Study Stop Trying to be Innovative!
Shwen Gwee, Head of Digital Strategy, Global Clinical Operations, BIOGEN, USA
13:40
Patient Generated Heath Data. What We Can Learn from the Mission to Mars
Erik van der Zijden, BSc, MBA, Co-Founder and CEO, SYNAPPZ MOBILE HEALTH, THE NETHERLANDS, NETHERLANDS
14:10
The Fireside Chat Afternoon Sessions
15:00
Afternoon Networking Break
15:30
10-Minute Healthtech/Medtech Startup Company Pitches
Tim Brownstone, Founder and CEO, KYMIRA
Pasquale Fedele, CEO and Founder, LIQUIDWEB
Jacob Degn Flindt, Founder, MEDARKIVE
Michael Levens, CEO and Founder, TRACK ACTIVE
16:30
Barracuda Bowl
17:00
Close of Digital Technologies and Social/Innovation Day
MAIN CONFERENCE, DAY ONE | Thursday, 18 May 2017
7:45
Registration and Morning Coffee
8:30
Opening Remarks from the Chair
Bob Cannan, Founder and CEO, EAGLE PRODUCTIVITY SOLUTIONS, USA
8:45
Keynote Session Powering Brand and Patient Strategies with Digital
John McCarthy, Vice President, Global Digital, ASTRAZENECA, UK
9:15
Case Study Global Launch Impacts and the Need to Implement Your Communication Strategy Through Multichannel Marketing
Dustin Haines, Vice President of Marketing, VIIV HEALTHCARE, UK, USA
9:45
Modernising the Patient Journey with Digital
Rory Stanton, Director of Digital Insights, DRG DIGITAL – MANHATTAN RESEARCH, USA
10:15
Case Study How Digital are Payers?
Nadeem Ashraf, Digital Lead for Medical Affairs and PRA - Australia, Canada and Europe, ELI LILLY, UK
10:45
Morning Networking Break
11:15
Case Study The Digital Difference: New Forms of Patient Engagement
11:45
Case Study Why #AI and #ChatBot Can be Game Changers in the Pharma Industry
Danilo Pagano, Head of Global Customer Interaction Management, LUNDBECK, DENMARK
12:15
The Art of Agile Marketing – Responding to Changing Audience Needs On-The-Go
Sebastian Kölsch, Chief Solutions Officer, Anthill Agency
12:45
Strolling Networking Luncheon
13:45
Case Study Driving Digital Adoption in Pharma: The Challenges and Successes of Organisational Change and Internal Engagement
Claudia Adreani, Digital Lead – UK, ASTRAZENECA, UK
14:15
Case Study Digital Production Service in a Global Pharma Company
14:45
Five Principles for Sustained Behaviour Change
Jon Michaeli, Executive Vice President, Marketing and Business Development, MEDISAFE, USA
15:15
Afternoon Networking Break
15:45
Attaching a Digital Concierge to Marketed Drug Packagings: The Next Big Thing in Patient Centricity?
Christophe Bureau, Vice President, Strategic Innovation, STEVANATO GROUP
16:15
Case Study Our Journey Toward Digital Engagement at Vifor Pharma
Michel Girault, Global Digital Marketing Manager, VIFORPHARMA, SWITZERLAND

Case Study Our First 360° Patient Support Program at Vifor Fresenius Medical Care Renal Pharma
Océane Gueret, Global Customer Experience Manager, VIFOR FRESENIUS MEDICAL CARE, SWITZERLAND
16:45
Physician’s Case Study Why Senior Management Must be on Social: Engaging Patients, Customers and Colleagues
Dr. Kevin Campbell, Cardiologist, Medical Expert, CBS NEWS & FOX NEWS
17:30
Conclusion of Day One and Networking Cocktail Reception
MAIN CONFERENCE, DAY TWO | Friday, 19 May 2017
8:15
Registration and Morning Coffee
8:45
Chair’s Recap of Day One
Bob Cannan, Founder and CEO, EAGLE PRODUCTIVITY SOLUTIONS, USA
9:00
Case Study Connected Drug Delivery Systems Drive Improved Clinical Outcomes and Other Stakeholder Benefits
Dr. Benjamin Jung, Programme Manager, eMDI, H&T PRESSPART, GERMANY
9:30
Case Study Organisational Aspects of Digital Transformation: How You can Mobilise the Full Efforts of a Company Toward a New Approach
Tim White, Head of Customer Experience, TEVA PHARMACEUTICALS, NETHERLANDS
10:00
Session Outline To Be Determined
Senior Executive, NITRO DIGITAL
10:30
Morning Networking Break
11:00
Case Study Customer Expectations have Changed: Finding Your Path to Customer Excellence
Nuno Rodrigues, Digital and Multichannel Manager, ROCHE, PORTUGAL
11:30
Inspiring a Global Brand Experience
Huw Jenkins, Senior Manager DAM Strategy, VEEVA
12:00
Panel Discussion Drawing a Line in the Sand with MCM Innovation and Customer Experience by Taking a Position on Where We are and Where We’re Going
Panelists:

Jesús Cardenes, Director, Commercial Operations Spain and Portugal, SHIRE, SPAIN
Paul Hartigan, CEO, PHARMIWEB SOLUTIONS, UK
János Pénzes, M.D., International eMarketing Manager, International Marketing, GEDEON RICHTER PLC., HUNGARY

12:45
Strolling Networking Luncheon
13:45
Case Study Making an Impact Without a Booth — Analysing Alternative Congress Channels
Uri Goren, Digital Experience Lead – Pharma Innovative Solutions, TEVA PHARMACEUTICALS, ISRAEL
14:15
The Omnichannel User Experience in the Context of Why It Matters in Pharma
Cristina Ciobanu, Global Brand and Multichannel Marketing Manager, NOVARTIS, SWITZERLAND
14:45
Case Study How Digital Can be a Game Changer for High-Growth Biotech
Marcello Damiani, Senior Vice President and Chief Digital Officer, MODERNA THERAPEUTICS, USA
15:15
Afternoon Networking Break
15:45
Case Study Lessons Learned from Setting Up a Closed-Loop Marketing Ecosystem in Very Little Time
Christian Lindknud, Senior Global Business Manager, eBusiness and Strategic Initiatives, FUJIREBIO, BELGIUM
16:15
Case Study "Trusted Advisors" in the New Digital Communities Era
Carla Arrieta, Corporate Communications, ROCHE DIABETES CARE, SPAIN
16:45
Case Study Patient Empowerment: Are We Taking the Right Steps to Create Value?
Letizia Affinito, Founder and CEO, BRANDNEWMC, ITALY
17:15
Closing Remarks from the Chair and Close of Conference

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