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Agenda

DIGITAL TECHNOLOGIES/SOCIAL INNOVATION DAY | Tuesday, June 13, 2017
8:00AM
Registration and Morning Coffee for Digital Technologies/Social Innovation Day Participants
8:45AM
Co-Chairs’ Welcome
Amanda Phraner, Digital and Commercial Enablement Lead, SHIRE
Amanda Sheldon, Managing Partner, BRIDGE9 CREATIVE
9:00AM
Case Study Keeping Up with Customer Expectations
Amanda Phraner, Digital and Commercial Enablement Lead, SHIRE
9:45AM
Care to Engage: Building Thoughtful Experiences that Draw People in and Support Behavior Change
Melissa Bojorquez, Senior Vice President, Client Strategy, APTUS HEALTH
Steve Smith, Vice President, Univadis Strategy, APTUS HEALTH
10:30AM
Morning Networking Break
11:00AM
Case Study From Zero to 100 Million: How Three Brands Leveraged Social Media at Scale
Jack Barette, CEO, WEGO HEALTH
Paul Murasko, Senior Director, Multichannel Marketing, SUNOVION PHARMACEUTICALS
11:45AM
Case Study NeuroMarketing: Leveraging Neuroscience and Psychology to Activate Customers
Omar Khateeb, Marketing Manager, Product and Platform Technologies, RESTORATION ROBOTICS
12:30PM
Case Study Social Intelligence: Driving Social and More – 30 Ideas to 360 Your Business
Rebeca Bechily, Head of US Consumer Marketing, Hemotology, SHIRE
1:15PM
Networking Lunch
2:15PM
Case Study It’s Time for a Rethink: How to do CLM
Nuvan Dassanaike, Vice President – Head of Global Digital and Digital Innovation, MYLAN
3:00PM
Fireside Chat Charting Gilead’s Recent Success on Twitter For Real Time Events
Ashley Boelens, Public Affairs Manager, Social Media, GILEAD SCIENCES
Jasmin Wan, Senior Client Partner, Healthcare, Large Client Solutions, TWITTER
3:45PM
Afternoon Networking Break
4:15PM
Case Study Create the Ideal Customer Experience by Building Personalized Customer Journeys
If you are interested in hosting this session, please contact Jayson Mercado at jmercado@exlpharma.com or 212-400-6236
5:00PM
Close of Digital Technologies/Social Innovation Day
MAIN CONFERENCE, DAY ONE | Wednesday, June 14, 2017
7:45AM
Registration Opens, Continental Breakfast and Morning Coffee in the Exhibition Hall
8:30AM
Co-Chairs’ Opening Remarks
Zoe and John’s 2017 Industry Welcome and Foreword!
Zoe Dunn, Principal, HALE ADVISORS
John Vieira, Executive Director, Global Brand Strategy, DAIICHI SANKYO
9:00AM
Case Study Paid Social: A Necessary Evil or Your BFF?
Molly James-Lundak, Senior Director, Corporate Digital Marketing, ABBVIE
9:30AM
Keynote Session The Senior Management Perspective: Developing an Overarching Strategy That Modernizes Your Healthcare Business Model and Positions It for Future Success
Tom Cannell, COO and President, Global Commercial Products, OREXIGEN THERAPEUTICS
10:00AM
I Come from the Future: 2017 Is Going to Be the Biggest Change in Digital HCP Marketing in 20 Years
Dave Reim, Chief Product Officer, DMD
10:30AM
Morning Networking and Refreshment Break
11:00AM
Case Study Better Media Management for a Dynamic Digital World
Robert Gargiulo, Director Integrated Marketing, Specialty Brands, MYLAN
11:30AM
Getting Away with Murder? Why Marketers Must Respond to the Challenge Like Challengers
Bill Drummy, Founder and CEO, HEARTBEAT IDEAS & HEARTBEAT WEST
12:00PM
Keynote Session Leveraging Digital: Navigating Digital Trends and Technologies to Maximize Positive Outcomes for Patients
Nicole Mowad-Nassar, Vice President and Head of US Business Operations and External Partnerships, TAKEDA PHARMACEUTICALS
12:30PM
Optimizing Stakeholder Engagement Programs with Online Discussion Platforms
Lance Hill, CEO, WITHIN3
1:00PM
Networking Strolling Lunch
MAIN CONFERENCE, DAY ONE / AFTERNOON TRACKS | Wednesday, June 14, 2017
TRACK A
Improving and Personalizing the Customer Experience
TRACK B
Digital Marketing 3.0
2:00PM
Chairman’s Opening Remarks
Chairman’s Opening Remarks
2:15PM
Case Study Content, Storytelling and Influencers: Embracing an Inevitable Shift
Elizabeth Hoff, Director, R&D Content Development, StoryLab, ABBVIE
Case Study Corporate Culture Can Be a Content Marketer’s Treasure Trove
Lucy Abreu, Director, Corporate Communications, OTSUKA PHARMACEUTICALS
2:45PM
Case Study See Why Immersive Technologies, Like VR and AR, Should Become an Indispensable Part of Your Multichannel Strategy
Sanjiv Mody, Founder and CEO, PIXACORE
Ben Voss, Chief Technology Officer, PIXACORE
Case Study Hurdles to Overcome: From Guns to Healthcare
Eric Doherty, Director of Marketing, GLOCK HEALTH, SCIENCE AND RESEARCH
3:15PM
Afternoon Networking and Refreshment Break
3:45PM
Case Study The Key Principals of Effective Content Marketing: Real-World Lessons Learned Across Industries
Jennifer Burnham, Content Strategy and Engagement, Digital Center of Excellence, ABBOTT
Eugene Watt, Global Product Manager, ABBOTT
Case Study How to Truly Connect Sales and Marketing: Identifying Where Pharma Is Falling Short
Mike Padilla, Vice President, US Marketing, ALIMERA SCIENCES
4:15PM
Case Study Social Customer Care: Creating a Program from Scratch
Anna Haas Bauman, Director, Global Marketing, ALIGN TECHNOLOGIES
Case Study Digital Production Service in a Global Pharma Company
Ramiro Souto, Director, IT Marketing and Sales Channel Engagement North America, BOEHRINGER INGELHEIM
4:45PM
Conclusion of Day One and Networking Cocktail Reception
MAIN CONFERENCE, DAY TWO / PLENARY SESSIONS | Thursday, June 15, 2017
8:15AM
Registration Opens, Continental Breakfast and Morning Coffee in the Exhibition Hall
8:55AM
Co-Chairs’ Recap of Day One
Zoe Dunn, Principal, HALE ADVISORS
John Vieira, Executive Director, Global Brand Strategy, DAIICHI SANKYO
9:00AM
Case Study Zen and the Art of Crowdsourcing: How Pfizer Leads Innovation by Using Crowd Power
Bryan Cohen, Digital Platform Lead – Promotional Operations, Sales, and Marketing Worldwide Innovation Fellow, PFIZER
9:30AM
Developing an Engagement Playbook for Messaging Apps and Social Media
Dawn Lacallade, Chief Social Strategist and Pharma Practice Lead, LIVEWORLD
Jaime Vignali, Director of Digital, ZOETIS
10:15AM
Case Study Understanding the Potential of Connected Health
David DeJonghe, Worldwide Director of Marketing - Digital Engagement and New Product Development, LIFESCAN, A JOHNSON & JOHNSON COMPANY
10:45AM
Morning Networking and Refreshment Break
11:15AM
Case Study Digital Pharma Maturity: From Digital Silos to Multichannel Marketing to Customer Experience
Kelly Bock, Senior Manager, Multichannel Customer Marketing, ALLERGAN
11:45AM
Attaching a Digital Concierge to Marketed Drug Packaging: The Next Big Thing in Patient Centricity?
Christophe Bureau, Vice President, Strategic Innovation, STEVANATO GROUP
12:15PM
Case Study Improving Digital and Traditional Mix, Customer Centricity, and Interaction with Standard Promotion
Igor Rudychev, Global Samples Operations Team Lead, PFIZER, INC.
12:45PM
Panel Discussion Achieving an End-to-End Digital Experience for Customers: Assessing the Difficulties in Creating a Vision for Your Business
Panelists:

Dan Gandor, Head of Takeda Digital Accelerator, TAKEDA PHARMACEUTICALS
Alvin Lin, Director of Hemotology Marketing, PHARMACYCLICS
Viru Parlikar, Director, Global Consumer Marketing, ABBOTT MEDICAL OPTICS
Sai Punjabi, Global Digital Marketing Capabilities & Operations Director, ALLERGAN

1:15PM
Networking Strolling Lunch
2:15PM
Case Study Cultivating the “Human-Company” Connection: Embracing True Patient Engagement as an Integral Part of the Pharma Ideation Process
Natalia Forsyth, Head of Digital, Intercontinental Region, AMGEN
2:45PM
Case Study What Winning Looks Like — The End of Vanity Metrics
Matias Coo, Director of Marketing and Digital Strategy, AVANIR PHARMACEUTICALS
3:30PM
Closing Remarks and Close of Conference

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