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Agenda

DIGITAL TECHNOLOGIES/SOCIAL INNOVATION DAY | Tuesday, June 13, 2017
8:00AM
Registration and Morning Coffee for Digital Technologies/Social Innovation Day Participants
8:45AM
Co-Chairs’ Welcome
Shwen Gwee, Head of Digital Customer Insights, Digital Health Technologies and Data Sciences, BIOGEN
Amanda Phraner, Digital and Commercial Enablement Lead, SHIRE
9:00AM
Case Study Stop Trying to Be Innovative!
Shwen Gwee, Head of Digital Customer Insights, Digital Health Technologies and Data Sciences, BIOGEN
9:45AM
Care to Engage: Building Thoughtful Experiences that Draw People in and Support Behavior Change
Melissa Bojorquez, Senior Vice President, Client Strategy, APTUS HEALTH
Steve Smith, Vice President, Univadis Strategy, APTUS HEALTH
10:30AM
Morning Networking Break
11:00AM
Case Study Utilizing Patient Advocates to Create a Bigger Social Presence Across Multiple Brands
Paul Murasko, Senior Director, Multichannel Marketing, SUNOVION PHARMACEUTICALS
11:45AM
Case Study Expectation Transfer: Tapping into Tech Companies for Inspiration Within Pharma and What Our Customers Are Coming to Expect
Amanda Phraner, Digital and Commercial Enablement Lead, SHIRE
12:30PM
Identifying the Nexus Between Social Media and Clinical Research
If you are interested in hosting this session, please contact Jayson Mercado at jmercado@exlevents.com or 212-400-6236.
1:15PM
Networking Lunch
2:20PM
10-Minute Healthtech/Medtech Startup Company Pitches
3:00PM
Afternoon Networking Break
3:30PM
Barracuda Bowl
4:15PM
Close of Digital Technologies/Social Innovation Day
MAIN CONFERENCE, DAY ONE | Wednesday, June 14, 2017
7:45AM
Registration Opens, Continental Breakfast and Morning Coffee in the Exhibition Hall
8:30AM
Co-Chairs’ Opening Remarks
Zoe and John’s 2017 Industry Welcome and Foreword!
Zoe Dunn, Principal, HALE ADVISORS
John Vieira, Executive Director, Global Brand Strategy, DAIICHI SANKYO
9:00AM
Case Study Paid Social: A Necessary Evil or Your BFF?
Molly James-Lundak, Senior Director, Corporate Digital Marketing, ABBVIE
9:30AM
Keynote Session The Senior Management Perspective: Developing an Overarching Strategy That Modernizes Your Healthcare Business Model and Positions It for Future Success
Tom Cannell, COO and President, Global Commercial Products, OREXIGEN THERAPEUTICS
10:00AM
I Come from the Future: 2017 Is Going to Be the Biggest Change in Digital HCP Marketing in 20 Years
Dave Reim, Chief Product Officer, DMD
10:30AM
Morning Networking and Refreshment Break
11:00AM
Case Study Better Media Management for a Dynamic Digital World
Robert Gargiulo, Director Integrated Marketing, Specialty Brands, MYLAN
11:30AM
Getting Away with Murder? Why Marketers Must Respond to the Challenge Like Challengers
Bill Drummy, Founder and CEO, HEARTBEAT IDEAS & HEARTBEAT WEST
12:00PM
Keynote Session Leveraging Digital: Navigating Digital Trends and Technologies to Maximize Positive Outcomes for Patients
Nicole Mowad-Nassar, Vice President, External Relationships, TAKEDA PHARMACEUTICALS
12:30PM
Optimizing Stakeholder Engagement Programs with Online Discussion Platforms
Lance Hill, CEO, WITHIN3
1:00PM
Networking Strolling Lunch
MAIN CONFERENCE, DAY ONE / AFTERNOON TRACKS | Wednesday, June 14, 2017
TRACK A
Improving and Personalizing the Customer Experience
TRACK B
Digital Marketing 3.0
2:00PM
Chairman’s Opening Remarks
Chairman’s Opening Remarks
2:15PM
Case Study The Key Principals of Effective Content Marketing: Real-World Lessons Learned Across Industries
Jennifer Burnham, Content Strategy and Engagement, Digital Center of Excellence, ABBOTT
Gizem Ozbay, Patient Experience Lead, ABBOTT VASCULAR
Case Study Corporate Culture Can Be a Content Marketer’s Treasure Trove
Lucy Abreu, Director, Corporate Communications, OTSUKA PHARMACEUTICALS
2:45PM
Case Study Content, Storytelling and Influencers: Embracing an Inevitable Shift
Javier Boix, Senior Director, StoryLab, Corporate Communications, ABBVIE
Gulden Mesara, Vice President, Global Commercial and Health Communications, ABBVIE
Case Study Hurdles to Overcome: From Guns to Healthcare
Eric Doherty, Director of Marketing, GLOCK HEALTH, SCIENCE AND RESEARCH
3:15PM
Afternoon Networking and Refreshment Break
3:45PM
Case Study Social Customer Care: Creating a Program from Scratch
Anna Haas Bauman, Director, Global Marketing, ALIGN TECHNOLOGIES
Case Study How to Truly Connect Sales and Marketing: Identifying Where Pharma Is Falling Short
Mike Padilla, Vice President, US Marketing, ALIMERA SCIENCES
4:15PM
Case Study Create the Ideal Customer Experience by Building Personalized Customer Journeys
If you are interested in hosting this session, please contact Jayson Mercado at jmercado@exlevents.com or 212-400-6236.
Case Study Digital Production Service in a Global Pharma Company
Ramiro Souto, Director, IT Marketing and Sales Channel Engagement North America, BOEHRINGER INGELHEIM
4:45PM
Conclusion of Day One and Networking Cocktail Reception
MAIN CONFERENCE, DAY TWO / PLENARY SESSIONS | Thursday, June 15, 2017
8:15AM
Registration Opens, Continental Breakfast and Morning Coffee in the Exhibition Hall
8:55AM
Co-Chairs’ Recap of Day One
Zoe Dunn, Principal, HALE ADVISORS
John Vieira, Executive Director, Global Brand Strategy, DAIICHI SANKYO
9:00AM
Case Study Understanding the Potential of Connected Health
David DeJonghe, Worldwide Director of Marketing - Digital Engagement and New Product Development, LIFESCAN, A JOHNSON & JOHNSON COMPANY
9:30AM
Developing an Engagement Playbook for Messaging Apps and Social Media
Dawn Lacallade, Chief Social Strategist and Pharma Practice Lead, LIVEWORLD
10:00AM
Case Study How to Market to Consumers in a Digital World: Utilizing Social Sentiment Data, Consumer Personalization and AI
Jason Andree, Senior Brand Manager, Theraflu, Breathe Right and Triaminic, GLAXOSMITHKLINE
Meredith Herman, Digital Marketing Director, Consumer Healthcare, GLAXOSMITHKLINE
10:30AM
Morning Networking and Refreshment Break
11:00AM
Digital Pharma Maturity: From Digital Silos to Multichannel Marketing to Customer Experience
Fred Bennett, Executive Director, Multichannel Customer Marketing, ALLERGAN
11:30AM
Attaching a Digital Concierge to Marketed Drug Packaging: The Next Big Thing in Patient Centricity?
Christophe Bureau, Vice President, Strategic Innovation, STEVANATO GROUP
12:00PM
Case Study Improving Digital and Traditional Mix, Customer Centricity, and Interaction with Standard Promotion
Igor Rudychev, Director Commercial Analytics, Global Resource Allocation Team Leader, PFIZER, INC.
12:30PM
Panel Discussion Achieving an End-to-End Digital Experience for Customers: Assessing the Difficulties in Creating a Vision for Your Business
Panelists:

Dan Gandor, Head of Takeda Digital Accelerator, TAKEDA PHARMACEUTICALS
Viru Parlikar, Director, Global Consumer Marketing, ABBOTT MEDICAL OPTICS

1:15PM
Networking Strolling Lunch
2:15PM
Cultivating the “Human-Company” Connection: Embracing True Patient Engagement as an Integral Part of the Pharma Ideation Process
Natalia Forsyth, Head of Digital, Intercontinental Region, AMGEN
2:45PM
Case Study What Winning Looks - The End of Vanity Metrics
Matias Coo, Director of Marketing and Digital Strategy, AVANIR PHARMACEUTICALS
Lauren D’Angelo, Senior Director, Marketing, AVANIR PHARMACEUTICALS
3:30PM
Closing Remarks and Close of Conference

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